Digital Marketing Specialist (225-731)

As a Digital Marketing Specialist, you will be at the forefront of crafting and executing dynamic digital marketing strategies that draw in new customers and engage existing ones. This role requires a blend of creativity and analytical skills to enhance online presence, optimize digital content, and drive growth through various digital channels including social media, email marketing, paid advertising, and SEO. You will work closely with cross-functional teams to align digital marketing strategies with business objectives and ensure brand consistency. The ideal candidate is passionate about digital innovations, has a knack for content marketing, and possesses a strong understanding of current digital marketing trends and tools.

Responsibilities

• Develop and implement comprehensive digital marketing plans that align with business objectives.
• Manage and optimize SEO strategies to improve website visibility and organic search rankings.
• Create and oversee engaging content for social media platforms to enhance brand presence.
• Coordinate and execute email marketing campaigns to nurture and convert leads.
• Analyze and report on campaign performance metrics to drive continuous improvement.
• Collaborate with design and content teams to produce high-quality marketing material.
• Identify and leverage emerging digital marketing trends and technologies to enhance marketing efforts.
• Conduct market and competitor research to inform marketing strategies and activities.
• Manage and allocate budgets for various digital marketing initiatives and campaigns.
• Ensure brand consistency across all digital marketing channels and communications.
• Develop partnerships with influencers and other third-party platforms to expand reach.
• Monitor and respond to customer feedback and reviews on digital platforms.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field required.
• Proven experience in digital marketing or a similar role for at least two years.
• Strong understanding of SEO, social media, PPC, and content marketing best practices.
• Proficiency with digital marketing tools and analytics platforms like Google Analytics.
• Excellent written and verbal communication skills for crafting compelling content.
• Ability to multitask and manage multiple projects in a fast-paced environment.
• Creative thinker with strong analytical skills to interpret data and make informed decisions.