Digital Marketing Specialist (225-625)

A Digital Marketing Specialist is essential for any business aiming to enhance its online presence and reach a broader audience. The primary focus of this role is to develop, implement, and manage marketing campaigns that promote a company's brand, products, or services. Leveraging the latest digital marketing techniques, the specialist ensures that their company maximizes online traffic and achieves its marketing objectives. By utilizing various digital channels such as social media platforms, search engines, email, and websites, the Digital Marketing Specialist analyzes market trends and prepares digital strategies to optimize the user experience and conversion rates. A successful candidate will have a sound understanding of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Responsibilities

• Develop and implement digital marketing strategies that meet organizational goals.
• Manage and optimize existing marketing campaigns across various digital channels.
• Collaborate with cross-functional teams to create engaging content for different platforms.
• Analyze website traffic using analytics tools to assess performance metrics.
• Conduct keyword research to guide content creators and enhance SEO efforts.
• Plan and execute digital advertising campaigns including display, PPC, and retargeting.
• Monitor social media trends and leverage insights for campaign adjustments.
• Regularly assess and report on the return on investment for all digital marketing activities.
• Stay updated with the latest industry trends and make recommendations for new opportunities.
• Ensure brand consistency in marketing and social media messages.
• Oversee the management of the company’s CRM to maintain customer relationships.
• Create monthly reports on key performance indicators and suggest improvements.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field required.
• Proven experience as a digital marketing specialist or similar digital role needed.
• Solid knowledge of website analytics tools such as Google Analytics crucial.
• Experience managing PPC campaigns on Google AdWords and social media platforms.
• Demonstrated expertise in social media and content marketing strategies.
• Strong analytical skills with a data-driven thinking mindset necessary.
• Excellent written and verbal communication skills are essential for this role.
• Ability to manage multiple projects simultaneously and meet tight deadlines.