Digital Marketing Specialist (225-617)

As a Digital Marketing Specialist, you will play a crucial role in developing and implementing comprehensive digital marketing strategies that drive traffic, engagement, and conversions across various digital channels. This position demands a strategic thinker well-versed in the latest digital marketing trends, SEO best practices, and analytics tools, with the ability to translate complex data into actionable insights. You'll work closely with cross-functional teams to create engaging content, manage social media platforms, and optimize email marketing campaigns. Your creativity and analytical skills will be pivotal in enhancing our brand's presence and reach, helping us to effectively engage our target audience and achieve business objectives.

Responsibilities

• Develop and implement innovative digital marketing strategies to boost brand awareness.
• Conduct detailed market research to determine the most effective marketing strategies.
• Manage and optimize digital advertising campaigns across various platforms.
• Create, edit, and publish engaging content across multiple digital channels.
• Monitor and analyze key performance metrics using analytics tools to guide strategy.
• Collaborate with graphic designers to produce high-quality promotional materials.
• Stay updated with industry trends and best practices to ensure marketing effectiveness.
• Coordinate with different departments to ensure a cohesive marketing approach.
• Optimize SEO strategies to improve organic traffic and search engine rankings.
• Manage social media accounts, engaging with audiences to enhance brand interaction.
• Develop and implement email marketing campaigns to nurture leads and boost sales.
• Conduct A/B testing to refine and optimize digital marketing efforts continuously.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• At least three years of experience in digital marketing or a related role.
• Proficient in using marketing software and analytics tools, including Google Analytics.
• Strong understanding of SEO, PPC, and social media marketing tactics.
• Exceptional written and verbal communication skills are essential for this role.
• Ability to multitask and manage multiple projects in a fast-paced environment.
• Creative thinker with strong problem-solving skills and a proactive approach.