Digital Marketing Specialist (225-611)

As a Digital Marketing Specialist, you will play an integral role in the planning and execution of online marketing strategies and campaigns for our company. Your primary responsibility will be to increase brand awareness, drive website traffic, and generate leads. You will utilize various digital marketing platforms, including social media, email campaigns, and online advertisements, to enhance the company’s online presence. Collaborating with a team of marketing professionals, you will analyze market trends, identify opportunities, and help develop strategies that align with the company's goals. An ideal candidate is innovative, Tech-savvy, and possesses a strong understanding of digital marketing strategies and tools.

Responsibilities

• Develop and implement digital marketing strategies to drive online sales growth.
• Manage and optimize digital marketing campaigns across multiple digital channels.
• Analyze campaign data and adjust strategies to maximize outreach and effectiveness.
• Create engaging content for social media platforms to build brand awareness.
• Collaborate with the creative team to produce marketing materials for digital campaigns.
• Coordinate with sales teams to align marketing strategies with sales goals.
• Monitor competitor marketing activities and generate reports on findings.
• Stay updated on industry trends and integrate new digital marketing technologies.
• Ensure proper tracking measures are implemented for campaign performance analytics.
• Work with third-party vendors or platforms to execute marketing elements.
• Prepare and present regular reports on the effectiveness of marketing strategies.
• Maintain the company's digital presence and enforce brand consistency across platforms.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field required.
• Proven work experience in digital marketing or related fields is essential.
• Strong understanding of current online marketing concepts and strategy.
• Excellent knowledge of web analytics tools and content management systems.
• Demonstrated success in negotiating and managing social media marketing.
• Exceptional communication skills and ability to work in a fast-paced environment.
• Strong organizational skills with an ability to manage multiple projects effectively.
• Proficiency in digital marketing software applications and analytics tools.