Digital Marketing & Social Media Executive (225-812)

The Digital Marketing & Social Media Executive plays a key role in bridging the gap between digital marketing strategies and social media initiatives for our company. This professional is responsible for developing and executing digital marketing campaigns that effectively engage our target audience, boost brand awareness, and ultimately drive conversions. The role involves managing both paid and organic social media strategies across multiple platforms, leveraging data analytics to optimize campaign performance, and ensuring alignment with overall business objectives. With a keen eye for detail and a passion for social media trends, the Digital Marketing & Social Media Executive must excel in communication, creativity, and strategic thinking to deliver robust digital marketing solutions that translate into measurable results.

Responsibilities

• Develop, implement, and manage all digital marketing campaigns to enhance brand awareness.
• Create and oversee social media content calendars for all required platforms.
• Collaborate with the content team to produce engaging and high-quality content.
• Analyze performance metrics and optimize campaigns for better engagement and reach.
• Stay updated with the latest trends to ensure relevant marketing strategies.
• Utilize data tools to track and report on social media metrics and performance.
• Work closely with graphic designers to create visually appealing content.
• Coordinate with external agencies for more complex marketing campaigns.
• Manage the budget for social media advertising and oversee spending efficiency.
• Conduct competitor analysis and market research to identify new opportunities.
• Monitor and manage online reputation through social media interactions.
• Engage with social community and respond to inquiries in a timely manner.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing and social media management.
• Proficient in using social media platforms like Facebook, Instagram, and LinkedIn.
• Familiarity with analytics tools and techniques for tracking performance metrics.
• Strong writing skills with an ability to create compelling content.
• Adept in strategic planning and execution of marketing campaigns.
• Excellent interpersonal and communication skills for effective collaboration.