Digital Marketing Manager - Ecommerce (225-704)

As a Digital Marketing Manager specializing in ecommerce, you will lead our online marketing efforts to shape our brand's digital presence and drive business growth. You will be responsible for developing and executing online marketing strategies that increase our company's visibility, enhance user engagement, and drive conversion rates. In this role, you will utilize various digital channels including social media, search engines, email marketing, and display advertising to boost our online sales and ensure customer satisfaction. Working closely with the ecommerce team, you will analyze consumer behavior, identify trends, and maximize profitability for our ecommerce platform. Your strategic insight and creative problem-solving skills will be instrumental in advancing our digital marketing initiatives.

Responsibilities

• Develop and execute comprehensive digital marketing strategies for ecommerce platforms.
• Manage the digital marketing budget effectively to maximize ROI and revenue growth.
• Analyze digital marketing metrics to adjust strategies for improved performance.
• Collaborate with the content team to create engaging and effective marketing content.
• Lead the SEO strategy to increase organic search visibility and traffic.
• Strategize and manage PPC campaigns to drive targeted traffic to the website.
• Monitor competitors' digital marketing activities and industry trends regularly.
• Oversee social media marketing strategies to enhance brand awareness online.
• Implement A/B testing to optimize conversion rates and marketing effectiveness.
• Ensure brand consistency across all digital marketing channels and content.
• Coordinate with the analytics team to evaluate the performance of marketing campaigns.
• Stay updated with the latest digital marketing technologies and best practices.

Requirements

• Bachelor's degree in Marketing, Business, or a related discipline required.
• Minimum of 5 years' experience in digital marketing, specifically in ecommerce.
• Proficiency in using digital marketing tools and platforms, such as Google Analytics.
• Strong understanding of SEO, PPC, email marketing, and social media marketing strategies.
• Exceptional analytical skills to interpret marketing data and inform decisions.
• Ability to manage and prioritize multiple projects in a fast-paced environment.
• Strong leadership and communication skills to collaborate with cross-functional teams.