Digital Marketing Manager (225-731)

As a Digital Marketing Manager, you will play a pivotal role in driving the organization's online presence through strategic digital marketing initiatives. You will spearhead campaigns designed to maximize brand reach, engage target audiences, and drive customer acquisition and retention. Your expertise will ensure the effective utilization of digital platforms, including social media, email, SEO, and PPC, to promote brand awareness and increase revenue. You will collaborate with cross-functional teams to align digital marketing efforts with business goals and take a data-driven approach to evaluate the effectiveness of digital strategies. This leadership role demands creativity, strategic thinking, and a passion for leveraging the latest digital marketing trends to achieve a competitive edge in the market.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to advance online presence.
• Coordinate the creation of digital content across various platforms including social media and email.
• Manage social media strategy to increase engagement and build brand loyalty.
• Oversee and optimize online advertising campaigns using SEO and PPC techniques.
• Analyze performance data to assess the effectiveness of digital marketing initiatives.
• Collaborate with the design team to produce visual assets for digital campaigns.
• Manage and train a team of digital marketing specialists to achieve strategic goals.
• Stay updated with digital trends to implement innovative marketing tactics.
• Work closely with sales to align marketing campaigns with product launches.
• Maintain budget oversight for digital marketing campaigns and activities.
• Conduct A/B testing to identify effective marketing strategies and adjust accordingly.
• Report on digital marketing performance metrics to senior management.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, or related field is required.
• Proven experience as a Digital Marketing Manager or similar role in a corporate setting.
• Strong knowledge of current digital marketing tools, platforms, and best practices.
• Proficient with web analytics tools (Google Analytics, WebTrends, etc.).
• Excellent leadership, communication, and project management skills.
• Demonstrable experience managing SEO, PPC, and social media advertising campaigns.
• Strategic thinker with a data-driven approach to digital marketing initiatives.