Digital Marketing Executive

The Digital Marketing Executive is a vital team member responsible for executing and optimizing digital marketing campaigns to drive online traffic, increase brand awareness, and ultimately achieve business objectives. The role involves working closely with the marketing and sales teams to develop, implement, track, and optimize digital marketing strategies across various channels, including social media, email marketing, search engine optimization, and online advertising. As a Digital Marketing Executive, you would play a crucial role in enhancing our brand's visibility and engagement with our target audiences, utilizing innovative ideas and methods to keep our digital presence fresh and compelling. Creativity, analytical thinking, and a profound understanding of digital marketing tools and trends are essential traits for success in this position.

Responsibilities

• Develop and execute digital marketing strategies to achieve organizational goals and objectives.
• Plan, implement, and optimize paid advertising campaigns across various digital platforms.
• Monitor, analyze, and report on the performance of all digital marketing campaigns.
• Create engaging and creative content tailored to various digital channels and audiences.
• Manage and grow the company’s social media presence and engagement with followers.
• Collaborate with internal teams to align marketing strategies with business goals.
• Identify trends and insights to optimize spend and performance based on data analysis.
• Develop and maintain SEO strategies to improve organic search visibility and rankings.
• Oversee the development and maintenance of website content for SEO optimization.
• Conduct competitive analysis to identify opportunities for growth and improvement.
• Manage day-to-day relationships with external partners and agencies as needed.
• Stay up-to-date with the latest digital marketing trends and technologies.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field preferred.
• Proven experience in digital marketing or similar role in a corporate setting.
• Excellent understanding of social media platforms and digital marketing channels.
• Proficiency in using digital marketing tools, such as Google Analytics and SEO software.
• Strong written and verbal communication skills with a creative flair.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong analytical skills to evaluate campaigns and drive strategic decisions.
• Experience with PPC campaigns and knowledge of SEM and SEO best practices.