Marketing Manager - Fragrances (225-1005)

The Marketing Manager for Fragrances will drive the strategic marketing initiatives for our company's fragrance division. This dynamic role requires a creative and strategic thinker who can lead the development of marketing campaigns that attract and retain customers, enhancing our brand's presence in the competitive fragrance market. The successful candidate will work closely with product development, sales, and digital teams to create and execute marketing strategies that align with our business goals. This role demands a deep understanding of consumer behavior, market trends, and the ability to translate this knowledge into innovative marketing solutions. The ideal candidate will have a proven track record in marketing, specifically within the fragrance or beauty industry, and possess exemplary leadership and communication skills.

Responsibilities

• Develop and implement comprehensive marketing strategies for the fragrance division.
• Collaborate with product development teams to ensure synchronized product launch initiatives.
• Analyze market trends and consumer insights to inform marketing decisions.
• Manage and oversee marketing campaigns across various channels, including digital and traditional media.
• Monitor and report on the effectiveness of marketing campaigns and initiatives.
• Coordinate with sales teams to align marketing strategies with sales goals and objectives.
• Identify and capitalize on new opportunities to expand brand presence and market share.
• Lead a team of marketing professionals, providing guidance and support for career development.
• Maintain relationships with key stakeholders, including suppliers and partners.
• Oversee budget management for marketing activities, ensuring cost-effectiveness.
• Implement brand strategies to foster and enhance brand loyalty among consumers.
• Coordinate with the PR team to handle product-related publicity and media interactions.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in a marketing role within the fragrance or beauty industry.
• Strong analytical skills with the ability to interpret market data effectively.
• Excellent leadership and team management capabilities are essential for this role.
• Creative thinker with a strategic outlook on brand development and marketing.
• Exceptional communication and interpersonal skills to engage with stakeholders.
• Ability to manage multiple projects simultaneously and perform under pressure.