Digital Marketing Executive (225-1005)

The Digital Marketing Executive is a vital part of our marketing team, responsible for implementing and managing online marketing strategies across various platforms to enhance brand awareness and increase customer engagement. This role requires a strategic thinker with strong analytical skills and creativity to drive effective results-oriented marketing campaigns. In this position, you will be tasked with identifying market trends, developing marketing content, optimizing web content, and coordinating with industry professionals to maximize marketing efforts. Your contributions will be crucial in shaping the online presence of the company and achieving our marketing objectives. This role offers an exciting opportunity for a self-motivated individual who is passionate about digital marketing trends and technology.

Responsibilities

• Develop and implement digital marketing campaigns to support business objectives.
• Manage and oversee social media platforms to enhance audience engagement.
• Analyze digital data to draw key recommendations for campaign improvement.
• Coordinate with designers to ensure content reflects the brand image accurately.
• Ensure tracking systems provide accurate and customer-focused insights effectively.
• Collaborate with team members to optimize digital marketing efforts and strategies.
• Maintain up-to-date knowledge of the latest marketing trends and digital technologies.
• Conduct keyword research and analyze competitors to improve SEO strategies.
• Prepare marketing performance reports for management review and decision-making.
• Identify new digital marketing opportunities and monitor their implementation.
• Create and manage email marketing campaigns to nurture leads and increase conversions.
• Utilize Google Analytics to evaluate the success of various marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Business, or a related field is required.
• Proven experience in digital marketing with a minimum of two years preferred.
• Proficiency in using social media platforms and digital marketing tools.
• Strong understanding of current online marketing concepts and strategies.
• Excellent analytical skills with the ability to translate data into actionable plans.
• Exceptional communication and interpersonal skills for effective collaboration.
• Experience with graphic design and content creation is highly valued.