DeFi GTM Strategist

Aptos is a people-first blockchain on a mission to help billions of people achieve universal and fair access to decentralized assets in a safe and scalable way.

Founded by some of the original creators and maintainers that researched, designed, and built the Diem blockchain to serve this purpose, we have dedicated several years toward this mission. We believe the open-source Diem technology we have developed is an important foundation of a safe and scalable web3 world where everyone has more equitable opportunities to grow and access financial assets with lower fees and fewer intermediaries.

Aptos (Ohlone for "The People") encompasses our mission and ethos for why we build.

About The Role

We’re looking for a DeFi GTM Strategist to help accelerate adoption and visibility of the Aptos DeFi ecosystem. In this role, you’ll ideate and execute go-to-market strategies and ecosystem campaigns in collaboration with leading DeFi protocols building on Aptos. You’ll work cross-functionally with Foundation stakeholders, product teams, and external partners to launch compelling initiatives that drive usage, liquidity, and awareness.

This is a unique opportunity to shape how the next wave of DeFi innovation is brought to market on Aptos.

Responsibilities

• Design and execute GTM strategies and campaigns to amplify Aptos-native DeFi projects and partner launches
• Own project timelines and cross-functional coordination across internal and external stakeholders (e.g., protocol teams, marketing, community)
• Support the pre-launch, launch, and post-launch lifecycle of ecosystem campaigns
• Track success metrics and continuously optimize campaign effectiveness based on user feedback and performance data
• Work closely with ecosystem, growth, and marketing teams to ensure aligned messaging and distribution
• Contribute to broader DeFi ecosystem development efforts and surface insights from the field to inform ecosystem support strategy
  
  

• 2–5 years of experience in DeFi, Web3, fintech, or startup environments, ideally with a focus on GTM, marketing, strategy, or ecosystem development
• Strong understanding of DeFi products and user behavior (even at a light, power-user level)
• Excellent program/project management skills; able to keep many threads moving across internal and external stakeholders
• Strategic thinker with strong written communication and a bias toward action
• Comfortable in fast-paced, ambiguous environments and excited to work across multiple workstreams
• Passionate about growing the next wave of DeFi adoption and innovation
  
  

• 100% insurance premium coverage for medical, dental, and vision for you and your dependents (US Employees)
• Equipment of your choice
• Flexible vacation time, 11 holidays, and floating company days off
• Competitive Salary
• Protocol Token Grants
• 401k matching (US Employees)
• Fun and inclusive in-person and digital events
  
  

• We will never ask you for payment of any kind during the application or onboarding process, including fees for background checks, training, or equipment.
• We will always communicate with you using our official company email domain.
• We will never request your personal financial information, such as your social security number or bank account details, during the initial application stages or via email or a video/voice call when onboarding.