Brand Manager Food Service - Middle East And North Africa MENA

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

Brand Manager – Food Service - Middle East and North Africa (MENA)

Location: Dubai, UAE

About The Role

As Brand Manager for Food Service - Middle East and North Africa (MENA), you will lead the development and execution of marketing strategies that drive operator engagement, brand growth, and commercial impact across the region. This role requires a proactive marketer who can independently manage projects, collaborate cross-functionally, and deliver results both digitally and on-ground.

What You’ll Do

• Own and lead innovation and renovation plans across the MENA markets
• Develop and drive digital campaigns and physical activations
• Organize and execute operator- facing including, roadshows, exhibitions, chef demos & trainings
• Collaborate with Sales, Chef teams, and distributors to optimize operator conversion and retention
• Lead marketing operations, including budget management, performance tracking, and reporting
• Contribute to CRM strategy and digital ecosystem development to enhance operator engagement
• Monitor market trends and customer insights to inform brand strategy and activation plans.
  
  

So, what does it take to be successful in this role?

• Degree in Marketing, Business, or related field
• 4–6 years of experience in Food Service or trade marketing, ideally in a regional role
• Proven ability to manage end-to-end marketing projects independently
• Strong experience in digital marketing, CRM tools, and campaign execution
• Excellent communication, project management, and analytical skills
• Fluent in English; Arabic is a plus.
  
  

What’s next?

Be part of a team that values innovation, collaboration, and excellence. You’ll have the opportunity to make a real impact in a fast-paced, customer-focused environment.

If you recognise yourself in this profile, apply now and submit your application, or tag someone who would be a great fit!

We prefer to receive your application before 24th September 2025.

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.

---