Brand Executive (225-806)

As a Brand Executive, you will be instrumental in crafting, implementing, and evolving the brand strategies that resonate with consumers and differentiate our offerings in the marketplace. You will work closely with cross-functional teams to ensure brand consistency and growth across multiple channels. Your creativity and analytical skills will aid in formulating innovative strategies that enhance brand visibility and loyalty. In a fast-paced and evolving digital environment, a successful Brand Executive will effectively balance both strategic and tactical work, contribute to high-impact brand campaigns, and drive business outcomes through brand alignment and engagement.

Responsibilities

• Develop and execute brand strategies that align with company objectives and market trends.
• Collaborate with marketing and creative teams to produce impactful branding materials.
• Ensure brand consistency across all marketing channels and communications.
• Analyze brand positioning and consumer insights to inform strategic decision-making.
• Track brand health through ongoing analysis of sales data and consumer feedback.
• Identify and monitor market trends and competitor activities to adapt strategies accordingly.
• Manage relationships with external partners, agencies, and vendors for brand promotions.
• Coordinate and execute marketing campaigns and events to enhance brand engagement.
• Develop and present insightful brand reports and presentations to senior management.
• Support new product launches by ensuring alignment with brand strategy and vision.
• Maintain brand guidelines and ensure compliance across all organizational functions.
• Contribute to the overall brand budget planning and financial forecasting activities.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of three years’ experience in brand management or related roles.
• Strong understanding of consumer behavior and market research methodologies.
• Proven ability to develop creative and strategic brand campaigns.
• Excellent communication and interpersonal skills for cross-functional teamwork.
• Strong analytical skills with proficiency in data analysis and reporting tools.
• Ability to manage multiple projects and deadlines in a fast-paced environment.