Brand Engagement Executive

Be part of a revolutionary change

At Philip Morris International, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on Smoke-Free products with the power to improve the lives of a billion adult smokers worldwide.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward.

Are you inquisitive, creative and results driven? Are you motivated by the prospect of working for a company that is producing innovative products that will transform the way society thinks about tobacco and support us with our ultimate vision of a Smoke-Free future – a goal of replacing cigarettes with less harmful alternatives? Do you look for ways to grow in your job? And do you want to build a great career? If the answer is yes, we’d like to hear from you!

RISE TO THE CHALLENGE

Philip Morris Management Services (Middle East) Ltd (PMMS) is looking for a Brand Engagement Executive to join the team. As a Brand Engagement Executive, you will be part of the Brand Strategy team, reporting to the Brand Strategy Manager .

Brand Engagement Executive role is responsible for supporting the development and execution of brand experiences across offline activations and social media channels. This role offers a unique opportunity to bring our brand to life in locally relevant ways that build awareness, drive consideration, and strengthen emotional connection with consumers—ultimately impacting acquisition, retention, and market growth.

YOUR ‘DAY TO DAY’

• Contribute to the development of brand engagement strategies and toolkits that reflect market insights, consumer trends, and behavioural data, spanning both offline activations and digital/social touchpoints.
• Support the design and continuous improvement of the end-to-end consumer journey, through impactful brand engagement initiatives, consistent with the brand purpose and promise, ensuring touchpoint effectiveness and value creation at the different stages of the customer lifecycle.
• Develop local offline brand engagement toolboxes for campaigns and acquisition or retention programs, based on global brand toolboxes and guidelines, ensuring all activities are on-brand, consistent in terms of style, quality and tone-of-voice, and optimized for user experience across channels.
• Manage social media presence by planning and executing content strategies, coordinating with creative teams, and actively engaging with community management teams.
• Build and maintain a strong partnership with agencies. Closely work with them for brand activations, by providing clear briefs, outlining the engagement objective, what must be accomplished, the scope of assignments and project timelines.
• Work in multi-disciplinary project teams and collaborate with multiple internal stakeholders for acquisition and retention programs across online and offline consumer activation and engagement channels.
• Assess and monitor brand engagement effectiveness (across channels) and continuously perform improvements to optimize campaign results and ensure maximum awareness, acquisition, retention and NPS.
• Ensure that all developed initiatives and implemented activities are fully in line with local regulations and PMI marketing code, by seeking advice from Legal and External Affairs departments, as well as submitting and receiving necessary approvals for all developed plans prior to implementation.
  
  

• University degree from a relevant discipline
• 3-5 years of experience in brand marketing, consumer engagement, or social media roles.
• Candidate must be currently based in UAE
• Previous hands-on experience in managing brand content or social media channels is a strong plus.
• Strong communication and project management skills, with the ability to work collaboratively in cross-functional teams and with external agencies.
• Creative mindset with a strong sense of consumer understanding and local market dynamics.
• Ability to balance strategic thinking with executional excellence.