Brand and Community Dubai-based Contractor

About Match Group

At Match Group, we create some of the world’s most popular dating products, including Tinder, Hinge, OkCupid, and more. With millions of users across the globe, we are on a mission to spark meaningful connections for every single person.

Role Overview

We’re seeking a Dubai-based contractor with strong cultural fluency and a finger on the pulse of the city’s elite and aspirational social circuits. You’ll play a key role in cultivating an aspirational community for The League—through strategic offline events, key partnerships, and curated relationship-building moments with tastemakers and high-intent singles.

Your north star: a thriving, self-sustaining community of high-intent users who not only join The League, but stay active, engaged, and proud to belong.

Key Responsibilities

● Community Curation & Growth

- Identify and build relationships with key opinion leaders who are culturally aligned, and have access to a network of high-powered singles in Dubai, who would best represent The League’s ethos.

- Map out the right social circuits—art, entrepreneurship, F&B, tech, luxury, media—to seed and grow the community authentically.

● Event Planning & Execution

- Conceptualize and execute elevated, culturally relevant offline events—from intimate mixers to high-profile gatherings.

- Partner with premium venues, hospitality players, and cultural gatekeepers to deliver experiences that align with The League’s exclusivity.

● Cultural Insight & Strategy

- Bring deep insight into the relationship, dating, and social norms of Dubai’s diverse professional segments.

- Act as the local voice of the brand to ensure tone, tactics, and experiences are culturally resonant and always respectful.

● Brand Advocacy & Influence

- Activate organic advocates within the League’s community—founders, influencers, creatives, and professionals—who can drive word of mouth.

- Collaborate with local content creators or micro-influencers to tell the brand story authentically across relevant platforms.

● KPI Ownership & Success Metrics

- Driving Business Outcomes: Drive early product adoption by turning offline momentum into in-app activation.

- Improve engagement and retention through high-touch community-building strategies.

- Contribute to the growth of an active, high-intent user base by sparking organic referrals and building trust within key networks.

- Capture and relay local insights that influence product experience, positioning, and communication strategy.

Who You Are

Deeply embedded in Dubai’s cultural and professional circuits—be it the DIFC scene, Alserkal Avenue, crypto meetups, or luxury brand launches

Experience with luxury, lifestyle, or premium community brands preferred

A proven track record in planning and executing offline events that blend aesthetic, intent, and community

Strong understanding of cultural sensitivities, especially around dating and gender dynamics in the region

Strategic, organized, and relationship-driven. You’re a connector and a curator, not just an executor

Fluent in English; Arabic is a big plus

Contract Details

Duration: 12-month contract (extendable based on performance and business needs)

Location: Based in Dubai (on-ground presence essential)