Social Media Content Specialist

As a Social Media Content Specialist, you will play a pivotal role in shaping and enhancing the online presence of our brand across various digital platforms. Your creativity and strategic thinking will be essential in creating engaging and impactful content that resonates with our target audience, while also aligning with our brand values and objectives. You will collaborate with cross-functional teams, including marketing, design, and analytics, to ensure content is consistent, innovative, and effective in promoting our business goals. The ideal candidate will have a strong understanding of social media trends, exceptional communication skills, and the ability to craft compelling narratives that drive engagement and build brand loyalty. Your contributions will be vital in expanding our reach and establishing a meaningful connection with our audience.

Responsibilities

• Develop and execute social media content strategies to achieve brand goals.
• Create engaging content across various platforms, including text, images, and videos.
• Manage and maintain all social media channels to ensure brand consistency.
• Monitor online conversations and interact with users to foster community engagement.
• Analyze social media performance metrics to refine content strategies for improvement.
• Collaborate with the marketing team to synchronize social media efforts with broader campaigns.
• Stay updated with the latest social media trends and incorporate them into the strategy.
• Coordinate with graphic designers to create visually appealing and relevant content.
• Implement SEO strategies on social content to enhance visibility and reach.
• Prepare regular reports on social media activities, highlighting performance and opportunities.
• Develop a content calendar and ensure timely delivery of all social media activities.

Requirements

• Bachelor's degree in Marketing, Communications, or related field preferred.
• Minimum of two years’ experience managing social media accounts professionally.
• Strong understanding of major social media platforms and algorithm changes.
• Excellent writing, editing, and communication skills with a keen eye for detail.
• Proficiency in graphic design tools and social media management software.
• Demonstrable experience in developing social media strategies that drive engagement.
• Ability to work independently, manage multiple projects, and meet tight deadlines.
• Experience in analyzing data to generate insights and optimize performance.