Social Media Specialist (225-618)

The Social Media Specialist position is a critical role focused on developing and implementing compelling social media strategies to enhance brand visibility and engagement. This role requires an individual who is passionate about social media trends, highly creative, and possesses a strong understanding of various social media platforms. The ideal candidate will have the capability to craft engaging content, manage social media campaigns, and analyze their effectiveness to optimize communication strategies. As a Social Media Specialist, you will work closely with the marketing team, utilizing social media analytics to drive engagement and growth. This position is vital for building our online community and ensuring our brand's voice is consistently represented across all social channels.

Responsibilities

• Develop and execute social media strategies to achieve business goals and objectives.
• Create, curate, and manage published content such as videos, images, and written posts.
• Monitor social media channels for trends and adapt strategies accordingly.
• Engage with audiences through relevant conversations on all social media platforms.
• Analyze social media campaigns and adjust strategies based on gathered insights.
• Collaborate with the marketing team to align social media strategies with overall marketing plans.
• Stay updated with the latest social media trends to stay ahead in the industry.
• Coordinate with designers or content creators to ensure high-quality content production.
• Develop monthly reports on emerging social media trends and campaign performance.
• Assist in generating leads and increasing traffic to company’s website through social media.
• Manage social media advertising budgets and optimize spend based on performance outcomes.
• Implement SEO strategies to increase web and social media traffic.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field preferred.
• Proven working experience as a Social Media Specialist or similar role.
• Exceptional multi-tasking skills with the ability to manage multiple projects concurrently.
• Strong knowledge of social media platforms such as Facebook, Twitter, Instagram, and LinkedIn.
• Experience with social media analytics and reporting tools like Hootsuite or Sprout Social.
• Excellent communication skills and the ability to effectively engage with diverse audiences.
• Strong attention to detail and a creative mindset are necessary attributes for success.