Social Media Executive (225-729)

Are you a dynamic individual with a knack for digital engagement and storytelling? We are seeking a Social Media Executive to join our team and spearhead our online presence across various platforms. This role requires a creative thinker with excellent communication skills and the ability to drive brand growth and engagement effectively. As a Social Media Executive, you will develop and execute strategies that enhance our reach, build brand loyalty, and foster interactive community dialogues. The ideal candidate keeps abreast of new social media trends and technologies, thrives in a fast-paced environment, and possesses an inherent passion for content creation and analytics to inform strategy refinement.

Responsibilities

• Develop and implement social media strategies to align with business goals.
• Create, curate, and manage engaging multimedia content across platforms.
• Monitor social media channels for industry trends and competitive benchmarking.
• Collaborate with marketing, PR, and customer service teams to ensure brand consistency.
• Engage with audiences to grow communities and cultivate meaningful interactions.
• Track, analyze, and report on social media performance metrics and KPIs.
• Organize and oversee photoshoots and video shoots for content creation.
• Stay updated on the latest social media trends, tools, and technologies.
• Work closely with design teams to ensure high-quality visuals and branding.
• Manage and moderate user-generated content to maintain brand standards.
• Identify influencers and manage influencer relationships to expand reach.
• Develop social media advertising campaigns to achieve growth objectives.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proven experience as a Social Media Executive or similar role in business.
• Excellent verbal and written communication skills are essential.
• Strong knowledge of various social media platforms and analytics tools.
• Ability to manage projects and work effectively in a team-focused environment.
• Creative thinker with a passion for innovative content and brand storytelling.
• Proficient in content creation and video editing software is highly desirable.