Search Engine Optimization Specialist (225-827)

We are seeking a highly skilled and experienced Search Engine Optimization (SEO) Specialist to join our dynamic team. As an SEO Specialist, you will be responsible for developing, implementing, and optimizing search engine strategies that will enhance our online presence and drive organic traffic to our websites. The ideal candidate will possess a deep understanding of search engine algorithms, keyword research, on-page and off-page optimization, and analytics tools. The role requires a strategic thinker with a passion for digital marketing who is results-driven, detail-oriented, and capable of multi-tasking in a fast-paced environment. If you are a proactive individual with a knack for optimizing web content and a desire to stay abreast of industry trends, we would love to hear from you.

Responsibilities

• Conduct comprehensive keyword research to guide content development strategies and seo best practices.
• Create and implement effective on-page and off-page SEO strategies for websites.
• Monitor and analyze SEO statistics such as redirects, click rate, bounce rate, and other KPIs.
• Collaborate with the web development team to ensure SEO best practices are properly implemented.
• Stay up-to-date with the latest trends and changes in SEO and major search engines.
• Manage and improve organic search engine performance and goal-setting based on site analytics.
• Analyze the performance of websites to evaluate and improve SEO actions.
• Develop link-building strategies to enhance the site's authority and search engine rankings.
• Generate regular performance reports for the websites and communicate findings to stakeholders.
• Work closely with content creators to ensure content aligns with SEO objectives and brand guidelines.
• Identify and resolve technical issues that can affect search engine rankings and crawlability.
• Provide SEO training and support to content creators to enhance overall site performance.

Requirements

• Bachelor’s degree in Marketing, Business, Computer Science, or related field.
• Proven SEO experience with a successful record of improving website rankings.
• Proficiency in SEO tools such as Google Analytics, SEMrush, and Moz.
• Understanding of search engine algorithms and ranking methods.
• Experience with website analytics, management, and reporting tools.
• Strong analytical mindset with the ability to interpret data and make data-driven decisions.
• Excellent communication skills with the ability to work collaboratively in a team environment.
• Up-to-date with the latest trends and best practices in SEO and SEM.