sales supervisor

Position

Sales Supervisor – General Trade/Traditional Trade

LOCATION:

Abu Dhabi

Purpose

The Sales Supervisor will be responsible for delivering sales objectives (volume, value, market share, and profitability), ensuring effective distribution (numeric and weighted), and driving flawless in-market execution by brand, category, and sub-channel. The role involves leading and developing a Van Sales team to deploy company and channel strategies, while addressing local market dynamics and business opportunities.

KEY RESPONSIBILITIES:-

• Develop and implement annual sales plans for the assigned area in alignment with overall channel strategies, ensuring achievement of short-term and long-term business objectives.
• Lead, motivate, and supervise the Route Sales team; provide coaching, training, and performance management to drive achievement of sales targets.
• Monitor sales performance, execution standards, and KPI delivery; conduct regular performance reviews and implement corrective actions where necessary.
• Drive excellence in Van Sales operations, ensuring effective coverage, distribution, and visibility in the Traditional Trade / General Trade channel.
• Stay updated on market trends, competitor activities, and customer insights; share key findings and recommendations with the Area Sales Manager.
• Ensure execution of trade programs, visibility initiatives, and channel development plans, recommending improvements for sustainable business growth.
• Build and maintain strong customer relationships, ensuring service excellence and customer satisfaction.
  
  

• Bachelor’s degree or Diploma, with a minimum of 7 years’ relevant experience, including at least 2 years in a supervisory role.
• Minimum 5 years’ experience in FMCG sales within the UAE, specifically in Traditional Trade / General Trade channel.
• Strong understanding of FMCG Van Sales operations in Traditional Trade/General Trade sales channel.
• Proven skills in sales planning, team leadership, and performance management.
• Strong selling, negotiation, and communication skills with a customer-focused mindset.
• UAE Light Vehicle Driving License.