Marketing Manager Wearables (225-921)

The role of Marketing Manager for Wearables is an exciting and pivotal position within our organization. As a Marketing Manager, you will be responsible for developing and executing marketing strategies that enhance brand visibility and drive sales for our portfolio of wearable technology products. Your innovative mindset and deep understanding of consumer behavior will be crucial as you spearhead campaigns that engage our target audience and differentiate our products in a competitive market. This role requires collaboration with cross-functional teams to ensure cohesive messaging and a seamless consumer experience. If you have a passion for cutting-edge technology and a proven track record in marketing, this position offers the perfect opportunity to showcase your leadership skills and contribute to the growth of a dynamic product category.

Responsibilities

• Develop and implement comprehensive marketing strategies for wearable products.
• Conduct market research to identify trends and consumer preferences.
• Collaborate with product development teams to ensure market alignment.
• Create compelling content that communicates product benefits effectively.
• Plan and manage product launches in collaboration with sales teams.
• Monitor and analyze market performance metrics and adjust strategies as needed.
• Manage the marketing budget and optimize spending for maximum impact.
• Work with external agencies to enhance digital marketing efforts.
• Lead market positioning and branding initiatives for wearable products.
• Facilitate training and support materials for sales teams and partners.
• Engage with cross-functional teams to ensure consistent messaging across channels.
• Stay updated on emerging trends in wearable technology to inform strategies.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in marketing, preferably in tech or consumer goods sectors.
• Strong analytical skills with a data-driven approach to decision-making.
• Excellent verbal and written communication skills for various audiences.
• Demonstrated ability to manage multiple projects and meet deadlines.
• Experience with digital marketing tools and social media platforms.
• Strong leadership skills with the ability to collaborate cross-functionally.
• Creative thinker with innovative ideas for engaging marketing campaigns.
• Familiarity with the wearable technology market, trends, and key players.
• Proficiency in using marketing analytics tools to measure performance.