Media Expert

Job Description

The Media Expert will provide and implement PR strategies, campaigns and initiatives to enhance the University’s reputation. In addition to developing, implementing, tracking and optimizing digital marketing campaigns across all digital channels. Planning, developing and implementing communication and marketing strategies; including both conventional and digital initiatives. 2- Build media relationships with local, regional and international media. 3- Setting plans to develop relations with existing international partners to ensure that UAEU reaps maximum benefit from these relationships 4- Identify and establish new partnerships that meet UAEU’s needs and aspirations 5- Craft a robust, effective, creative, and forward-thinking PR strategy. 6- Enhance University brand awareness through advertising practices, including advertising venues and media, ad planning sessions, and presentations. 7- Developing the content of the university’s website. 8- Conducting professional reports and comparisons with international universities in terms of marketing, and creating development plans for the university based on that. Page2 Detailed Tasks and Responsibilities 9- Design, build and maintain social media presence. 10- Measure and report performance of all digital marketing campaigns and assess them against the goals. 11- Designing and developing promotional and marketing materials to be used in various occasions and providing it to university’s guests. 12- Contributing to ensuring that the marketing materials are uploaded to the University’s website. 13- Contributing to reviewing the University’s releases and consistently updating it. 14- Contributing to the University’s news media monitoring and performing international content analysis. 15- Contributing to marketing the University’s future plans, through issuing publications and conducting campaigns and events for marketing purposes. 16- Carry out any other tasks in relation to the job nature upon commissioning

Minimum Qualification

Bachelors or Master degree in international relations, journalism, marketing, digital marketing, or any related field.

Preferred Qualification

Leadership Competencies: Conducting studies and technical research in the field of competence Required Knowledge, Skills, and Competencies: ✓ Strategic thinking. ✓ Employee’s empowerment and skills development. ✓ Strong leadership skills, engaging personality and public speaking skills

• Key Competencies: ✓ Accountability. ✓ Effective resources management. ✓ Emphasis on outcomes. ✓ Emphasis on customer service. ✓ Strong Communication skills ✓ Team work and cooperation. ✓ Robust knowledge of communications best practices. ✓ Critical thinking-ability to see and consider the bigger picture.
• Specialized Competencies: ✓ Knowledge of advanced management approaches. ✓ Knowledge of policies and procedures. ✓ Knowledge of laws and regulations. ✓ Advanced knowledge of English language. ✓ Computer Skill and Administrative Applications Skills. ✓ Detail oriented, with strong written and editing skills. ✓ Knowledge of research approaches and methods. ✓ Knowledge of data collection and analysis methods and approaches. ✓ Leadership and management skills. ✓ Analytical Skills. ✓ Planning Skills. ✓ Negotiation Skills. ✓ Creative Thinking Skills.
  
  

• Management experience in a global multicultural setting
• Knowledge of leveraging media partnerships and programs