Marketing Coordinator (Healthcare) (225-731)

The Marketing Coordinator (Healthcare) is responsible for supporting the development and implementation of marketing strategies and campaigns tailored for the healthcare sector. This role requires a dynamic, innovative thinker who can contribute to enhancing the visibility and reputation of healthcare services by leveraging various marketing channels effectively. The ideal candidate will work closely with the marketing and communications team to coordinate marketing projects, track outcomes, and provide detailed reports on campaign efficiency. The Marketing Coordinator will play a pivotal role in ensuring that healthcare marketing initiatives are executed seamlessly to engage target audiences and meet the organizational goals comprehensively. This position demands excellent project management skills, a keen eye for detail, and the ability to work under tight deadlines while managing multiple projects simultaneously.

Responsibilities

• Coordinate and implement comprehensive marketing strategies for various healthcare services offered.
• Assist in the creation of marketing materials, including brochures, newsletters, and digital content.
• Collaborate with healthcare experts to ensure accurate and effective communication of services and innovations.
• Manage and maintain the organization's online presence across various social media platforms.
• Organize and execute healthcare-focused advertising campaigns across digital and traditional channels.
• Collect and analyze data on marketing campaigns to assess their effectiveness and optimize future efforts.
• Support the planning and coordination of promotional and community engagement events in the healthcare field.
• Develop relationships with key stakeholders to enhance collaboration and partnership opportunities.
• Monitor industry trends and competitor strategies to identify new marketing opportunities.
• Create and maintain databases of marketing materials and resources for easy access and distribution.
• Prepare comprehensive reports and presentations on marketing activities for management and stakeholders.
• Ensure that all marketing initiatives comply with industry regulations and are ethically sound.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field is preferred.
• Previous experience in marketing within the healthcare industry is highly desirable.
• Strong written and verbal communication skills with a keen attention to detail.
• Proficiency in digital marketing tools and platforms, including social media and email marketing.
• Excellent project management skills with an ability to meet tight deadlines efficiently.
• Ability to analyze data and generate actionable insights to drive marketing initiatives.
• Strong interpersonal skills to effectively collaborate with diverse teams and stakeholders.