Marketing Campaigns And Communications Manager

Job Description

Join a global professional services leader committed to solving the world’s biggest challenges in the areas of water, energy, and communities.

Our Middle East operations have an exciting opportunity for a Marketing Campaigns & Communications Manager in UAE.

Role purpose: -

The purpose of this role is to develop and deliver fully integrated marketing plans that support UAE’s business strategy. The purpose is:

• Design, develop and deliver marketing campaigns that contribute to the growth and success of GHD in EMEA, specifically in the UAE
• Help the UAE business to effectively articulate our story through the right channels to win work, support our clients and enhance our brand
  
  

• Develop and lead the implementation of an industry leading, effective multi-channel marketing communications programme for the UAE
• Develop and manage a series of multi-channel market campaigns, designed to target key client groups and subject matter areas
• Working with Market Leaders and BGL’s in region, support raising the visibility, awareness and reputation of GHD across priority stakeholders with the aim of increasing engagement, building deeper client relationships, increasing income generating opportunities and enhancing GHDs impact
• Lead UAE campaign execution and ensure these adhere to project brief and brand standards
• Contribute to and support the EMEA and global content planning calendar, including all social media channels
• Utilise Salesforce to nurture enquiries, establishing a regular rhythm of content for various stakeholders and markets
• Analyse data to monitor the success of campaigns and ROI to optimise activities based on data-driven insights; implement improvements where necessary
• Working with key stakeholders support internal communications and planning where relevant
• Lead event attendance planning and award submissions as required
• Marketing Impact Assessment: Collect and synthesize metrics and other data and participate in reviews of marketing activities to identify possible improvements.
• Brand Positioning: Assist in achieving brand positioning, and lead on contributing ideas to brand plans.
• Marketing Campaign Development: Manage a few campaigns (advertising, promotion, other marketing) and negotiate service-level agreements to ensure successful campaigns and value for money. Plan, coordinate, and supervise activities relating to campaigns.
• Personal Capability Building: Act as subject matter expert in an area of technology, policy, regulation, or operational management for the team. Maintain external accreditations and in-depth understanding of current and emerging external regulation and industry best practices through continuing professional development, attending conferences, and reading specialist media.
• Policy Development and Implementation: Develop procedures and interpret and apply policy for area of expertise to achieve specified outputs, or advise the wider business on application of policy, then monitor implementation of those procedures within the organization.
• Brand Strategy and Effectiveness: Manage brand(s) and coordinate brand support activities, using brand tracking and/or performance analysis to inform future brand activities.
• Product and Solution Development: Analyze and evaluate the feasibility and relevance of proposed complex products and services and develop and amend, as necessary, with guidance from senior colleagues. May also be responsible for supervising activities performed by a product development or specialist team.
• Promoting Customer Focus: Develop internal marketing plans and work collaboratively with other departments to improve internal relationships and build strong external customer relationships.
• Marketing Communications: Create marketing communications plans across all media to support the business plan and increase sales.
• Sales Promotion: Direct and oversee specific segments of the organization’s sales promotion programs, implementing strategies that reflect an understanding of various customer segments and their motivations and that are synergized with the overall marketing strategy.
  
  

• Ensures Accountability – Holds self and others accountable to meet commitments. For example, accepts responsibility for own work, both successes and failures. Handles fair share and does not make excuses for problems. Usually meets commitments to others.
• Business Insight – Applies knowledge of business and the marketplace to advance the organization's goals. For example, leverages insights to shape and drive critical initiatives. Shares industry developments with the team; helps them grasp business and industry fundamentals and understand how they contribute.
• Collaborates – Builds partnerships and works collaboratively with others to meet shared objectives. For example, enlists a range of stakeholders to add value; ensures they are well informed and surprises are avoided. Confronts and challenges "us vs. them"; shows strong appreciation for others' efforts toward shared goals.
• Communicates Effectively – Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. For example, listens attentively and takes an interest. Keeps others well informed; conveys information clearly, concisely, and professionally when speaking or writing.
• Manages Complexity – Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. For example, looks at complex issues from multiple angles; explores issues to uncover underlying issues and root causes; sees the main consequences and implications of different options.
• Customer Focus – Builds strong customer relationships and delivers customer-centric solutions. For example, solicits customer feedback and data; conveys a clear understanding of the level of service the team is providing; takes action when standards are not met by team; aligns business process with customer needs.
• Plans and Aligns – Plans and prioritizes work to meet commitments aligned with organizational goals. For example, stays focused on plans and improvises in response to changes, including risks and contingencies. Aligns own team's work with other workgroups'. Looks ahead to determine and obtain needed resources to complete plans.
• Strategic Mindset – Sees ahead to future possibilities and translates them into breakthrough strategies. For example, provides a clear picture of the organization's vision and strategy and what the team needs to do to realize them. Develops longer-term strategies that capitalize on the organization's distinct capabilities and emerging trends in the market.
• Optimizes Work Processes – Knows the most effective and efficient processes to get things done, with a focus on continuous improvement. For example, uses metrics and benchmarks to monitor accuracy and quality. Takes steps to make methods productive and efficient. Promptly and effectively addresses process breakdowns.
  
  

• Strong ability to see the bigger picture and think strategically about the future opportunities for GHD across the region
• Creative thinker and implementer, always looking at new ideas for campaigns and thought leadership programmes
• Knowledge and awareness in our markets would be advantageous
• Knowledge and proficiency in Salesforce is preferred
• Excellent written and verbal communications skills, including communication to a range of audiences, and ability to articulate campaign objectives and drive consensus, understanding and campaign success
• Meticulous attention to detail and strong organisational skills with ability to schedule and manage multiple tasks and meet tight deadlines
• Ability to work and thrive in a fast paced, dynamic environment under tight deadlines
• Works effectively with people and builds good working relationships
• Strong digital and technology skills
• Brand Management and Development – Works at an advanced level to manage and develop all aspects of a brand to ensure it achieves its full impact and value in the market. Typically works independently and provides guidance.
• Marketing Commercialization – Works at an advanced level to develop a commercial proposition that meets and maximizes the needs of the client and the overall market. Typically works independently and provides guidance.
• Verbal Communication – Works at an advanced level to express ideas, request actions, formulate plans, & policies by means of clear and effective verbal communications. Typically works independently and provides guidance.
• Media Management and Utilization – Works at an advanced level to assess and utilize media channels and opportunities in order to gain maximum benefit for the brand, product or service. Typically works independently and provides guidance.
• Data Management - Marketing – Works at an advanced level to collect, analyze, and interpret marketing data from various sources to measure marketing campaign effectiveness, understand customer behavior, identify trends, and inform data-driven marketing strategies. Typically works independently and provides guidance.
• Commercial Acumen – Works at an advanced level to use understanding of the business environment and objectives in developing solutions. Typically works independently and provides guidance.
• Campaign Management – Works at an advanced level to implement public relations, product development, and sales to create, execute, monitor, and measure marketing programs directed at specifically targeted audiences. Typically works independently and provides guidance.
• Sales Planning and Coordination – Works at an advanced level to plan and coordinate effective sales campaigns and initiatives in order to achieve optimum returns. Typically works independently and provides guidance.
• Sales and Marketing – Works at an advanced level to use sales and marketing insights in favor of the organization. Typically works independently and provides guidance.
• Customer-Focused Approach – Works at an advanced level to orient the organization around delivering to the key needs of customers. Typically works independently and provides guidance.
• Customer Segmentation and Target Market Identification – Works at an advanced level to conduct research that determines how an organization divides its customers and markets based on certain characteristics. Typically works independently and provides guidance.
• Customer and Market Analysis – Works at an advanced level to analyze and research customer and market conditions and facts in order to develop a full and comprehensive understanding of the customer and its market to enable maximum returns. Typically works independently and provides guidance.
• Builds Rapport – Works at an advanced level to quickly and effectively establish trust within the buying centers in the client's organization. Typically works independently and provides guidance.
• Expands the Service – Works at an advanced level to grow the value of the account through cross-sell and up-sell opportunities. Typically works independently and provides guidance.
• Adaptive Mindset – Works at an advanced level to shift into and out of a mental mindset associated with assessing the facts and circumstances of the current situation and/or environment, and making the appropriate/innovative adjustments to thinking and work habits to thrive in any scenario. Typically works independently and provides guidance.