Demand Manager

Synopsis

As a Demand Manager at Etihad Airways, you will play a crucial role in maximizing revenue through accurate demand forecasting, in-depth analysis of demand patterns, market trends, and competitor strategies. You will collaborate closely with cross-functional teams to develop and execute strategies that contribute to achieving network PRASK (Passenger Revenue per Available Seat Kilometer) targets.

Accountabilities

• Revenue Optimization: Achieve monthly revenue targets and maximize network revenue through accurate demand forecasting and strategic revenue management tactics.
• Accurate Forecasting: Precisely forecast demand, ensuring detailed mapping at multiple dimensions (e.g., Class, time of departure, day of week, Origin, and Destination), especially during peak periods and special events.
• Peak Management: Strategically manage revenue during peak times and special events to capitalize on demand fluctuations.
• Competitive Analysis: Monitor competitor pricing and market trends to identify opportunities and threats and adjust strategies as necessary.
• Performance Analysis and Data-Driven Adjustments: Track and analyse revenue performance metrics, conduct regular performance reviews, and make data-driven recommendations for improvements. Refine demand trends, validate system outputs, and ensure accurate Origin and Destination data to optimize revenue management inputs and network optimization results.
• Collaboration: Work closely with all commercial departments, Network Planning, alliance, sales, e-commerce, marketing and loyalty, to ensure pricing and revenue strategies align with overall business objectives.
• Systems and Tools: Utilize revenue management software and tools effectively to support decision-making and optimize revenue opportunities.
• Continuous Improvement: Identify and implement process improvements to enhance revenue outcomes continuously.
• Project Involvement: Provide expertise in demand strategies for revenue management projects.
  
  

Education & Experience

• Educated to degree level or with relevant analytical experience.
• 5 years working experience in a numerate and analytical role.
• High familiarity with airline systems, such as PROS, Origin & Destination Systems, GDS, DDS, and reporting tools as tableau, zenztech but not required.
  
  

About Etihad Airways

Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. All this ties into Etihad’s ambitious Journey 2030 strategy. The airline plans to double its fleet size and triple the number of customers over the next six years as it sets out to be the airline everyone wants to fly!

To learn more, visit etihad.com

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