Business Development And Sales Specialist - Book Fairs JOB
Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi)
United Arab Emirates
24th July 2025
2507-1854-66
Job Description
Role Purpose
Implement business development plans and initiatives and develop sales of book fairs led by the Abu Dhabi Arabic Language Centre to support the centre in achieving its financial goals and strategic priorities.The Business Development & Sales – Book Fairs Specialist contributes to supporting the business development and sales efforts led by the department by diversifying and developing sales opportunities to enhance the commercial viability of the centre programmes and products and to increase the number of sales and reach larger numbers of beneficiaries and exhibitors to serve the achievement of sales goals in line with indicators and results desired.
Key Responsibilities
Planning & Strategies
Implement strategies and plans for business development and to increase sales of book fairs to support the achievement of the financial goals of the Abu Dhabi Arabic Language Centre and its strategic priorities.
Business Development & Book Fair Sales
Implement plans and initiatives and identify opportunities to develop sales of local and international book fairs to increase the number of exhibition sales and expand access to a greater number of partners, exhibitors, publishers, and beneficiaries at the local and international levels.
Research and attract new opportunities and sources of income for book fairs to ensure the commercial viability of the programmes and products of the Abu Dhabi Arabic Language Centre.
Participate in setting financial plans and annual forecasts for book fair sales and provide the necessary support to the team to ensure that book fair sales goals are achieved according to the plans and indicators set.
Define products and sales to attract new partners and audiences, keep an eye on market developments continuously and proactively, identify new categories of beneficiaries, research and analyse purchase patterns and future requests for book fair sales.
Prepare sales contracts in accordance with the laws, conditions, and details established and as directed by the team.
Develop and maintain current sales and business activities by strengthening strategic relationships with key partners and relevant stakeholders.
Analyse the level of satisfaction of beneficiaries and consumers about products, services, and book fair sales to develop improvement and development plans.
Provide the necessary support to the internal departments of the Abu Dhabi Arabic Language Centre and external partners on everything related to initiatives, programmes, projects, and sales of book fairs, and provide the necessary support for the implementation of local and international book fairs in accordance with the desired goals and expectations.
Analyse business and sales performance including - but not limited to - profits, returns, prices, and costs related to book fair sales and business.
Prepare reports on the performance of book fairs led by the centre and on book fair sales and progress and prepare reports on future projects and other important reports as per team directions.
Liaise with the departments and teams of the Abu Dhabi Arabic Language Centre to market and promote sales of local and international book fairsaccording to specific goals and needs.
Shared Activity
Carry out any other duties and responsibilities related to the role at the direct manager’s request.
Follow all relevant departmental policies, processes, standard operating procedures, and instructions so that work is carried out in a controlled, consistent manner.
Demonstrate compliance to the organisational values and ethics at all times to support the establishment of a value-driven culture within the organisation.
Contribute to the identification of opportunities for continuous improvement, sustainability of systems, processes, and practices considering global standards, productivity improvement, and cost reduction.
Communication and Business Relationships
Internal
ALC Relevant Departments /Offices/ Sections
Support Services Sector in DCT HQ
External
Concerned Internal and External Institutions
Researchers / Competent Committees
Relevant Partners / Stakeholders
Qualifications
Bachelor's or Master's degree in Business Administration, Economics, Finance, Marketing, Publishing, or equivalent.
Experience
3 years of experience in Business Development, Sales, Commercial Development, or equivalent.
Preferably has previous experience in Book Fair Sales.
Skills
Planning and Organisation
Effective Communication and Building Relationships
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is the principal authority driving the sustainable growth of Abu Dhabi’s culture and tourism sectors, fueling economic progress and helping achieve the Emirate’s wider global ambitions. DCT Abu Dhabi aspires to welcome the world to Abu Dhabi, connect cultures to our heritage and inspire generations to embark on journeys of creativity and discovery. Through our partnerships with organisations that define the Emirate’s position as a leading global destination, we strive to create a dynamic ecosystem around a shared vision of the Emirate’s potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture and tourism industries.DCT Abu Dhabi works to enhance Abu Dhabi’s status as a place of authenticity and innovation, represented by the UAE capital’s living traditions of hospitality, pioneering initiatives, and creative thought.
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