Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi)
United Arab Emirates
22nd July 2025
2507-1854-61
Job Description
Job Title: Conventions Section Head
Department: Abu Dhabi Conventions & Exhibitions Bureau
Role Purpose
Enhance Abu Dhabi’s business tourism landscape, developing and promoting the Conventions sector, raising awareness of Abu Dhabi as a major MICE destination particularly in the areas of association congresses, conventions and meetings in-line with the defined strategic objectives.
Key Responsibilities
Annual Planning & Performance Management
Contribute to the development of the Abu Dhabi Convention & Exhibition Bureau department’s annual business plan, ensuring that the plans for the conventions section are relevant, challenging and achievable.
Monitor and report on the performance of the unit and individuals in line with the defined criteria.
Identify potential shortfalls against performance targets and recommend activities to address such issues.
Conventions Operations
Manage to position Abu Dhabi as the premier destination for business events in the region by leveraging the strengths of Abu Dhabi’s key industry sectors and developing unique related products.
Develop and maintain relationships with business event organisers/associations including ECA, ICCA, UIA, IAEE, PCMA, IAPCO, CIC, MPI, destination management companies and relevant MICE stakeholders to develop and promote Abu Dhabi as an attractive destination for business events.
Manage and co-ordinate participation in relevant international tradeshows to generate association convention business leads to promote and drive attendance to business events in Abu Dhabi.
Spearhead and coordinate with internal and external stakeholders to develop the business events strategy for prioritized industry clusters.
Develop creative and relevant proposals to attract significant world congresses, conventions and meetings, managing the bidding and pitching process from start to finish including strategy development, liaison and communications.
Coordinate with Abu Dhabi MICE stakeholders on congress and convention opportunities.
Ensure leveraging data gathered by business intelligence team (MICE baseline, MICE steering model metrics, etc.) to perform analyses on segments, understand Abu Dhabi baseline, monitor gap to target vs. steering model metrics in-line with the defined strategy.
Manage leveraging CRM database and business intelligence to influence key decision-makers to choose Abu Dhabi as host city for the identified business events
Ensure participation in tourism committee on ad hoc basis to increase coordination with senior government stakeholders
Relationship & Reporting
Foster positive relationships and strong links with government and other key stakeholders, working closely with government agencies, international offices and ambassadors on the identification and development of business.
Ensure timely reports are issued on the performance of the activities and KPIs with corrective action taken to mitigate deviation from plans, escalate red flags and provide recommendations for improvements.
Ensure that all section reports are prepared timely and accurately and meet DCT requirements, policies and quality standards.
People Management
Manage the effective achievement of assigned objectives through the leadership of the Section by setting of individual objectives, managing performance, developing and motivating staff to maximize performance.
Lead the talent development initiatives for the assigned section, collaborating with technical/discipline experts and thereby ensure the availability of talent to fit business requirements.
Act as a role model and drive adherence to organizational values and ethics by employees of the assigned section to foster a value driven culture within the organization.
Budgeting and Financial Planning
Manage the preparation and recommend the section budget and monitor financial performance versus the budget while ensuring all sectional activities are conducted in line with the approved guidelines.
Policies, Systems, Processes & Procedures
Manage and ensure effective implementation of functional policies, procedures and controls covering all areas of assigned section activity so that all relevant procedural/legislative requirements are fulfilled while delivering a quality, cost-effective service.
Continuous Improvement
Lead the identification of opportunities for continuous improvement and sustainability of systems, processes and practices considering global standards, productivity improvement and cost reduction.
Communication and Business Relationships
Internal
Tourism
DCT Relevant Sectors / Departments
External
Business event owners (e.g. trade associations, PCOs, institutions)
Key Vendors & Suppliers
Government Authorities
Trade intermediaries (e.g. chamber of commerce)
MICE B2B/ B2C/ B2B2C Media, Business Media
Qualifications
Bachelor’s (Master’s preferred) in Strategy, Hospitality Management, Project Management, Tourism, Business Administration or any other decree within relevant industry
Experience
6 to 8 years of experience in Tourism, MICE, Destination or any other experience within similar role or industry.
At least 4 years of experience in a managerial position.
Previous experience in strategic planning or equivalent is highly preferred.
Strong knowledge in the tourism sector.
Skills
Full professional English proficiency both in speaking and writing
Arabic bilingual desirable but not mandatory
Skilled in MS Office (PowerPoint, Word and Excel)
Knowledge and functional understanding of the tourism industry, regionally and globally
High level of competency in relevant software applications
Self-motivated with a proven ability to complete work in a timely manner
Ability to quickly integrate with existing business software tools and knowledge of other relevant industry software
Excellent written and verbal communication skill - including appropriate stakeholder alignment
Evidence of creating, implementing, and managing policies and procedures
Ability to multi-task and to prioritize work effectively
Ability to work under own direction and high degree of initiative
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is the principal authority driving the sustainable growth of Abu Dhabi’s culture and tourism sectors, fueling economic progress and helping achieve the Emirate’s wider global ambitions. DCT Abu Dhabi aspires to welcome the world to Abu Dhabi, connect cultures to our heritage and inspire generations to embark on journeys of creativity and discovery. Through our partnerships with organisations that define the Emirate’s position as a leading global destination, we strive to create a dynamic ecosystem around a shared vision of the Emirate’s potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture and tourism industries.DCT Abu Dhabi works to enhance Abu Dhabi’s status as a place of authenticity and innovation, represented by the UAE capital’s living traditions of hospitality, pioneering initiatives, and creative thought.
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