Services Marketing Manager (225-724)

The Services Marketing Manager is a pivotal role within our organization, responsible for developing and executing innovative marketing strategies that effectively promote the range of services offered by our company. This position requires a blend of strategic thinking, creativity, and analytical skills to drive market growth and enhance brand awareness. The successful candidate will be adept at understanding the nuances of service marketing, compared to product marketing, and will possess a keen ability to craft compelling marketing narratives that resonate with a diverse customer base. The Services Marketing Manager will work closely with cross-functional teams, including sales, product development, and customer service, to ensure that marketing efforts are aligned with business objectives and effectively communicate the value of our services to potential and existing clients.

Responsibilities

• Develop and implement strategic marketing plans to meet business objectives.
• Conduct market research to identify trends, competition, and opportunities in service marketing.
• Create compelling marketing materials that effectively promote our services to target audiences.
• Collaborate with the sales team to develop strategies that drive customer acquisition and retention.
• Leverage digital marketing tools to enhance online presence and brand awareness.
• Analyze marketing campaign performance and make data-driven recommendations for improvements.
• Coordinate with product development to ensure marketing aligns with service enhancements.
• Manage the marketing budget and allocate resources efficiently to maximize ROI.
• Build strong relationships with key industry partners to enhance marketing efforts.
• Develop customer engagement strategies to enhance service satisfaction and loyalty.
• Monitor industry developments to ensure marketing strategies are innovative and effective.
• Create and present marketing reports to senior management to track progress and outcomes.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field preferred.
• Minimum of 5 years experience in a marketing role, preferably within services.
• Proven ability to develop and execute successful marketing strategies and campaigns.
• Strong analytical skills and experience using data to drive marketing decisions.
• Excellent communication and interpersonal skills, with a customer-centric approach.
• Familiarity with digital marketing tools and platforms, and experience using them effectively.
• Ability to work collaboratively within cross-functional teams and manage multiple projects.