Brand Portfolio Executive (225-827)

A Brand Portfolio Executive plays a crucial role in managing and enhancing a company's brand image across various platforms. This dynamic position requires a keen understanding of marketing principles, a sharp eye for detail, and the ability to strategically position a brand in the marketplace. The professional in this role will be tasked with overseeing the brand's portfolio, ensuring consistency, and driving brand equity. As a Brand Portfolio Executive, you're expected to collaborate closely with marketing, sales, and product development teams to create and implement cohesive strategies that resonate with the target audience. This position not only requires creativity and innovation but also demands analytical skills to assess the performance of brand strategies and make necessary adjustments for improvement. The ideal candidate is passionate about branding, possesses excellent communication skills, and is comfortable working in a fast-paced environment.

Responsibilities

• Manage and enhance the company's brand image across all marketing channels.
• Develop and implement strategic branding plans to achieve business objectives.
• Collaborate with marketing teams to ensure consistent brand messaging and positioning.
• Coordinate with sales and product teams to align brand strategies with company goals.
• Monitor market trends to identify potential opportunities for brand growth and expansion.
• Conduct regular analysis on brand performance and adjust strategies accordingly.
• Oversee the development and execution of marketing campaigns and promotional activities.
• Manage the brand portfolio to ensure a balanced representation of products and services.
• Ensure all marketing materials and communications adhere to brand guidelines.
• Plan and execute brand events to enhance visibility and audience engagement.
• Build relationships with external vendors and partners to support brand initiatives.
• Provide leadership and mentorship to junior members of the branding team.

Requirements

• Bachelor's degree in Marketing, Business, or a related field required.
• Minimum of three years of experience in brand management or related fields.
• Strong understanding of marketing principles and brand strategy development.
• Excellent communication and presentation skills, both verbal and written.
• Ability to think creatively and strategically to enhance brand positioning.
• Proficiency in analyzing market data and deriving insights for decision-making.
• Comfortable working collaboratively in a team-oriented environment.
• Proven ability to manage multiple projects and meet tight deadlines effectively.