Marketing Executive- Product Development

JOB SUMMARY

The Marketing Executive supports the Product Development Manager (PDM) in the commercial workstreams of the full product development lifecycle, covering both New Product Development (NPD) and Existing Product Development (XPD)/reformulations. This is an execution-first role: the Marketing Executive does the groundwork such as market research, marketing briefs, product storytelling, competitive tracking, tracker maintenance, launch coordination.

KEY RESPONSIBILITY

Market Research & Consumer Insights

• Conduct weekly market research using TikTok MarketScope data — GMV by category, top products, growth rates, buyer trends
• Track competitor activity: new launches, pricing changes, claims, content angles, TikTok performance
• Prepare competitive benchmarking summaries per product category
• Identify white-space opportunities and underserved consumer needs — present findings to PDM weekly
• Support XPD/reformulation decisions by tracking consumer feedback, reviews, and competitor reformulations

Marketing Briefs & CX Briefs

• Draft Marketing Briefs per SKU based on PDM direction — product name, key selling points, target consumer, campaign angle, visual direction (both NPD and XPD)
• Draft CX (Customer Experience) Briefs for new products entering prototype — define the intended end-user experience: texture, scent, finish, packaging feel, usage occasion
• For XPD/reformulations: update existing Marketing Briefs when formulation changes impact claims, INC list, or product positioning — coordinate with R&D on changes
• Ensure all briefs are grounded in market data and brand positioning
• Coordinate with R&D and Creatives to translate briefs into actionable formulation and design direction

Product Storytelling & Packaging Copy

• Write on-pack copy direction: product name, hero claim, ingredient callouts, usage instructions tone, benefit hierarchy
• Develop product narrative and key selling points aligned to brand positioning
• Coordinate with Creatives on artwork direction — ensure visual execution matches commercial positioning
• Review label artworks against approved claims and SOP requirements before submission to PDM for Pre-Print Clearance
• Flaf any label updates required due to formula changes and coordinate revision with Creatives and Regulatory

Tracker Maintenance

• Maintain and update the Master Tracker weekly — stage, status, blockers, stability milestones, flags
• Sync tracker with R&D weekly update file and surface changes to PDM for review and decision

Launch Readiness Coordination

• Track launch readiness per SKU — content, stock, FDA clearance, channel readiness, pricing confirmation
• Follow up with cross-functional teams (SCM, QRRS, Creatives, Sales, Regulatory) on outstanding launch checklist items
• Flag delays and blockers to PDM immediately
• Coordinate with Sales team for volume inputs, pricing alignment, and channel stocking timelines
• Maintain launch calendar — update based on pipeline shifts and PDM decisions

QUALIFICATION AND REQUIREMENTS

Education

• Bachelor's degree in Marketing, Business Administration, Communications, or related field

Experience

• 1–3 years of experience in marketing, brand management, or product management

SKILL AND COMPETENCIES

• Strong writing and communication skills — can write clear, concise product narratives and campaign briefs
• Proficient in Microsoft Excel, PowerPoint, and Word
• Comfortable with data — can read and interpret TikTok/e-commerce performance metrics
• Highly organized and detail-oriented — can manage multiple SKUs and deadlines simultaneously
• Proactive communicator — surfaces issues early and asks for direction when needed

Preferred/Advantage

• Experience in FMCG, beauty, personal care, or skincare industry
• Familiarity with TikTok Shop, Shopee, or Lazada seller ecosystem
• Experience using TikTok Market Scope or similar e-commerce analytics tools
• Background in NPD, XPD, or product launch coordination
• Knowledge of FDA cosmetic regulations in the Philippines
• Experience with reformulation processes or stability testing coordination

GROWTH AND DEVELOPMENT OPPORTUNITIES

• This role is designed as a commercial track position. Strong performance in the Marketing Executive role creates a direct path toward:
• Senior Marketing Executive -taking ownership of a product line or brand within Dermorepubliq

WORK ENVIRONMENT

• Hybrid work setup based in Eastwood.

EQUAL OPPORTUNITY STATEMENT

Dermorepubliq is an equal opportunity employer and is committed to creating an inclusive environment for all employees.