Marketing Operations Specialist

Campaign Build & Execution

• Build and execute campaigns in Marketo, including forms, emails, landing pages, smart campaigns, and programs, across webinars, hosted events, third party events, ebooks/content, and newsletters
• Partner with Demand Generation and Content teams to translate campaign briefs into live, correctly configured campaigns
  
  

• Own the campaign intake process in Asana, including the core campaign templates for webinars, hosted events, third party events, ebooks/content, and newsletters
• Maintain subtask structure, dependencies, and handoff points across campaign types to reduce manual coordination
  
  

• QA campaigns pre launch and post launch for correct tracking, UTM parameters, and Salesforce sync
• Troubleshoot and resolve campaign level issues, such as broken links, form errors, or tracking gaps, as they arise
• Maintain campaign naming conventions, tagging, and documentation for consistency across programs