SEO Analyst (225-703)

As a skilled SEO Analyst, you will play a critical role in optimizing our online presence and driving organic traffic growth. Your primary objective will be to improve our website's visibility on major search engines by implementing effective and innovative search engine optimization strategies. You will be responsible for analyzing and interpreting data from various web analytics tools to evaluate website performance, understand consumer behavior, and identify optimization opportunities. Collaboration with cross-functional teams to ensure the best user experience and campaign effectiveness is key. This role requires a deep understanding of continually evolving SEO techniques, critical thinking, and attention to detail to implement strategies that adhere to industry standards and search engine guidelines.

Responsibilities

• Developing and executing successful SEO strategies to improve website traffic.
• Conducting detailed technical SEO audits and providing recommendations for improving performance.
• Performing keyword research to identify high-performing keywords for content optimization.
• Analyzing competitors’ SEO strategies to identify strengths and weaknesses.
• Monitoring website performance metrics and SEO campaign effectiveness regularly.
• Collaborating with content creators to ensure SEO best practices are followed.
• Utilizing analytical tools to measure the impact of SEO activities on websites.
• Keeping up-to-date with the latest industry trends and algorithm updates.
• Creating detailed reports and presentations on SEO performance for stakeholders.
• Implementing link-building strategies to increase website authority.
• Working closely with web developers to ensure website optimization strategies are followed.
• Coordinating with the marketing team to align SEO strategies with business goals.

Requirements

• Bachelor’s degree in Marketing, IT, or a related field is required.
• Proven experience as an SEO Analyst or similar digital marketing role.
• Strong knowledge of SEO best practices, tools, and software.
• Experience using web analytic tools such as Google Analytics and SEMrush.
• Ability to analyze web data and draw insights for optimization improvements.
• Strong critical thinking and problem-solving skills are essential.
• Excellent written and verbal communication skills for clear reporting.
• Understanding of HTML, CSS, and JavaScript is a plus for effective collaboration.