Chief Marketing Manager

About Us

NextGen Group

Job Description

About the Role:

We are seeking a dynamic and results-driven Chief Marketing Manager to lead our marketing team and drive the strategic vision of our brand. The ideal candidate will have 7+ years of experience in marketing leadership roles, with a proven track record in team management, performance marketing, and digital strategy execution in a similar domain. You should possess deep knowledge of custom sales funnels, audience segmentation, content marketing, SEO, and AI-driven tools that enhance marketing productivity and effectiveness.

Key Responsibilities

Develop and execute a comprehensive marketing strategy aligned with business objectives and growth targets.

Lead, mentor, and manage a high-performing marketing team, fostering a culture of innovation, accountability, and continuous learning.

Oversee the design and optimization of custom sales funnels to improve lead generation, conversion rates, and customer retention.

Leverage data-driven segmentation strategies to enhance targeting and personalize customer journeys across all digital channels.

Guide content marketing initiatives, including blogs, email campaigns, video, and social media, to increase brand awareness and drive engagement.

Implement and manage effective SEO strategies to boost organic traffic and improve SERP rankings.

Stay ahead of the curve with emerging AI marketing tools, integrating automation and analytics to streamline workflows and improve decision-making.

Collaborate with Product, Sales, and Customer Success teams to ensure alignment on campaigns and messaging.

Own the marketing budget and ensure efficient allocation of resources for maximum ROI.

Monitor, measure, and report on key marketing KPIs, providing regular insights and recommendations to leadership.

Requirements

Key Requirements:

Bachelor’s/Master’s degree in Marketing, Business Administration, or related field.

7+ years of proven experience in a senior marketing role with demonstrated success in team leadership and digital campaign execution.

Strong understanding of sales funnel creation and optimization.

Experience in audience segmentation, buyer persona development, and customer lifecycle management.

Expertise in content marketing, SEO, and performance tracking tools (Google Analytics, SEMrush, etc.).

Advanced proficiency in AI-powered marketing tools (e.g., Jasper, ChatGPT, Copy.ai, HubSpot AI, etc.).

Excellent leadership, communication, and project management skills.

Analytical mindset with strong decision-making and problem-solving abilities.

check(event) ; career-website-detail-template-2 => apply(record.id,meta)" mousedown="lyte-button => check(event)" final-style="background-color:#279419;border-color:#279419;color:white;" final-class="lyte-button lyteBackgroundColorBtn lyteSuccess" lyte-rendered="">