SEO Analyst (225-922)

An SEO Analyst is a crucial asset to any digital marketing team, primarily responsible for enhancing and optimizing a company's website to improve its ranking on search engine results pages (SERPs). The role requires a deep understanding of search engine algorithms, keyword research, competitor analysis, and the use of various SEO tools and techniques. An SEO Analyst works to refine website architecture, content, linking, and other factors to ensure web pages are well-positioned on SERPs. The position demands analytical skills and patience to see results due to the ever-evolving nature of SEO trends and best practices. Success as an SEO Analyst results in increased website traffic, brand visibility, and sales, ultimately contributing to a company's bottom line.

Responsibilities

• Conduct keyword research using various tools to guide content strategy.
• Analyze website and social media pages for improvements and optimization.
• Monitor website traffic and SERP performance through analytics tools.
• Implement on-page SEO adjustments to improve search engine rankings.
• Develop and execute link-building strategies to enhance authority.
• Conduct competitive analysis to identify and leverage opportunities.
• Produce detailed SEO reports for various stakeholders within the company.
• Collaborate with web developers to ensure SEO best practices are implemented.
• Conduct regular website audits to assess compliance with SEO best practices.
• Stay updated with the latest SEO trends and search engine algorithm changes.
• Coordinate content creation to support SEO objectives and brand messaging.
• Implement local SEO strategies to increase visibility in local search results.

Requirements

• Bachelor’s degree in marketing, business, or related field preferred.
• Proven experience as an SEO Analyst or in a similar role.
• Strong knowledge of SEO practices and techniques, including local SEO.
• Experience with SEO tools such as Google Analytics or Moz is essential.
• Excellent analytical, problem-solving, and presentation skills.
• Ability to work independently and in a team setting efficiently.
• Strong attention to detail along with a proactive and innovative approach.