Social Media Manager

Job description:

Role: Social Media Manager

Location: Remote/ Flexible

Hours: 9 hrs/day(5 days)

Salary Range: AED 10,000 – 20,000

Language Requirement: Spanish National or Fluent in Spanish

About the Role

We are seeking a creative and strategic Social Media Manager to plan, execute, and optimize both launch and evergreen campaigns for infoproducts. This role focuses on generating hype, engagement, and conversions from established audiences (e.g., profiles with 100K+ followers) while also attracting new followers through viral and trend-driven content.

Key Responsibilities

1. Campaign Planning & Strategy

Develop and implement publishing calendars and content strategies that prepare and warm up audiences for product launches.

Collaborate with the product and creative teams to ensure alignment and consistency across campaigns.

2. Hype & Engagement Generation

Design interactive posts, challenges, and social dynamics that build anticipation and drive audiences toward key conversion events (e.g., YouTube live streams).

Coordinate community engagement and automated interaction flows to nurture audience relationships.

3. Content Creation & Growth

Create viral content using proven structures (Hook – Value – CTA) and engaging storytelling techniques.

Leverage social media algorithms (Instagram, Meta, TikTok, X/Twitter) and trends to increase reach and attract new followers.

4. Copywriting & Storytelling

Write impactful scripts and captions using persuasive, rhythmic, and neuromarketing-based copywriting styles that activate communities and drive conversions.

5. Analytics & Reporting

Track and analyze key performance indicators such as engagement, reach, CTR, and audience growth.

Deliver actionable insights and performance reports to the internal team.

6. Team Collaboration

Work closely with creative designers, video editors, and product managers to execute seamless campaigns.

Use social media management tools (e.g., Hootsuite) to organize and streamline content scheduling.

Requirements

✅ Proven experience as a Social Media Manager, preferably managing infoproduct launch campaigns.

✅ Strong understanding of social media algorithms, analytics, and content trends.

✅ Expertise in copywriting for social media, including crafting powerful hooks and CTAs.

✅ Skilled in developing content calendars and growth strategies.

✅ Fluency in Spanish (native or bilingual proficiency).

Valuable Pluses

Basic knowledge of photo and video editing tools (e.g., Photoshop, Premiere, After Effects, CapCut).

Experience managing personal brands or high-reach accounts.

Creative mindset for generating disruptive and viral content ideas.

Job Type: Full-time