Content writer (225-722)

As a Content Writer, you will be responsible for crafting compelling and original content across a multitude of digital platforms. Your role is to engage target audiences by creating informative and persuasive narratives that resonate with readers. Collaborating with the marketing and design teams, you will develop content strategies that align with company goals and market trends. You will conduct thorough research to produce well-rounded pieces that enhance the company’s online presence and drive traffic. Your creative input will help steer the direction of our brand messaging, improving our communication strategies and ensuring consistency across all customer touchpoints. This role is crucial for building brand awareness and maintaining a strong, professional online identity.

Responsibilities

• Develop engaging and original content for websites, blogs, and social media platforms.
• Collaborate with marketing and design teams to establish cohesive content strategies.
• Conduct thorough research to ensure accuracy and depth in content pieces.
• Optimize content for search engines to increase organic traffic and improve SEO.
• Edit and proofread articles to ensure high editorial standards are met consistently.
• Manage content calendars to ensure timely delivery of finished projects.
• Brainstorm new ideas and concepts for existing and new content types.
• Stay updated with the latest industry trends and make appropriate content recommendations.
• Implement feedback from editors and team members to enhance content quality.
• Analyze content performance and implement strategies for improvement and engagement.
• Write and edit clear, persuasive content that adheres to brand voice and style guidelines.
• Research competitors to understand market position and generate innovative content ideas.

Requirements

• Bachelor’s degree in English, Communications, Marketing, or related field preferred.
• Minimum of two years of proven experience in content writing or editorial roles.
• Exceptional writing, editing, and proofreading skills with an emphasis on detail.
• Ability to write in a variety of formats and styles, adapting to different audiences.
• Solid understanding of SEO, keyword research, and web traffic metrics.
• Strong research skills and the ability to translate complex information into accessible content.
• Excellent time management skills with the ability to handle multiple projects concurrently.