Social Media Marketing Executive (225-627)

As a Social Media Marketing Executive, you will play a crucial role in the digital marketing strategies of our company. Your expertise in various social media platforms will be critical in creating engaging content that fosters brand growth and customer interaction. You will be responsible for developing and implementing social media marketing campaigns that align with our broader objectives, working closely with our marketing and creative teams to ensure consistency across all online communications. This position requires a deep understanding of social media analytics and trends, enabling you to adapt our strategies to maximize our online presence and engagement. Your role will also involve monitoring and responding to customer interactions, creating a community around our brand. If you are creative, detail-oriented, and passionate about social media, we want to hear from you.

Responsibilities

• Develop and execute social media strategies aligned with marketing goals and objectives.
• Create, curate, and manage published content across all social media platforms.
• Analyze social media data and generate insights to optimize content and campaigns.
• Engage with users and respond to inquiries promptly across various social platforms.
• Collaborate with marketing, PR, and creative teams to ensure brand consistency.
• Plan and execute social media advertising campaigns to increase brand awareness.
• Monitor social media trends and stay up-to-date with new features and tools.
• Develop and schedule posts to maintain a steady content flow on social media.
• Grow and manage our online communities to foster brand loyalty.
• Track and report on social media performance metrics and share insights.
• Organize and participate in events to build community and boost brand interaction.
• Identify and develop relationships with influencers to enhance our reach and engagement.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field required.
• Proven experience in social media marketing or as a digital media specialist.
• Proficiency in using social media platforms and analytics tools effectively.
• Strong understanding of social media KPIs and performance metrics.
• Excellent communication, writing, and content creation skills are essential.
• Ability to work collaboratively and navigate fast-paced work environments.
• Creative thinking and problem-solving abilities with attention to detail.