SEO Specialist (225-612)

We are in search of a talented and experienced SEO Specialist to join our dynamic marketing team. As an SEO Specialist, you will play a fundamental role in driving our company's online visibility and organic growth by optimizing our website and content. You will be responsible for analyzing, reviewing, and implementing changes to our digital content to ensure the highest possible search engine rankings. A deep understanding of SEO best practices, keyword research, and analytics is essential for success in this role. If you have a knack for enhancing website architecture, content, linking, and other factors to improve SEO positions for target keywords, we would love to hear from you. Join us and be a part of our mission to innovate and lead in the digital marketing space.

Responsibilities

• Conduct comprehensive keyword research to guide content teams and optimize existing content.
• Monitor and analyze SEO statistics such as redirects, click rate, bounce rate, and other KPIs.
• Utilize search engine tools such as Google Analytics and Search Console to devise SEO strategies.
• Collaborate with web developers and marketing teams to enhance website SEO and user experience.
• Develop and implement link-building strategy to increase website traffic and rankings.
• Identify SEO issues and recommend fixes and enhancements to improve site structure.
• Stay up to date with the latest trends and changes in the SEO and digital marketing industries.
• Analyze competitors’ SEO strategies to detect new opportunities for content creation.
• Prepare detailed strategy reports and present them to stakeholders and team members.
• Optimize website content, including meta tags, headers, images, and structure for improved SEO performance.
• Collaborate with content creators to develop compelling SEO-friendly content strategies.
• Conduct backlink audits and manage the disavow process of harmful links when necessary.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field preferred.
• Proven experience as an SEO Specialist or similar role for a minimum of two years.
• In-depth understanding of search engine algorithms and ranking methods.
• Proficiency with SEO tools such as Google Analytics, Moz, Ahrefs, and SEMrush.
• Excellent verbal and written communication skills to collaborate with team members.
• Strong analytical skills to interpret complex data sets and generate actionable insights.
• Experience with website optimization tools and techniques to increase page speed and performance.