SEO Executive (225-630)

As an SEO Executive, you will play a crucial role in the digital marketing strategy of our company. Your primary responsibility will be to enhance the online presence of our brand through effective search engine optimization techniques. You will work closely with the content and marketing teams to implement strategies that improve our search engine rankings, increase web traffic, and drive more qualified leads. By staying abreast of the latest trends and algorithm changes in the industry, you will ensure that our strategies are contemporary and effective. An analytical mindset is essential, as you will be required to analyze vast amounts of data to make informed decisions that boost our search engine visibility and overall online performance. You will also be responsible for optimizing various web pages, conducting keyword research, and performing comprehensive SEO audits to ensure our website complies with best practices.

Responsibilities

• Develop and implement an effective SEO strategy to enhance rankings.
• Collaborate with content creators to optimize content for search engines.
• Perform keyword research to guide content development efforts.
• Monitor SEO and user engagement and suggest optimization strategies.
• Conduct on-page and off-page SEO audits and offer recommendations.
• Analyze competitors’ SEO strategies and adapt learnings for improvement.
• Track and report on performance metrics and Google Analytics insights.
• Stay informed about new advancements in SEO and apply best practices.
• Coordinate with web developers to troubleshoot issues on the website.
• Optimize website content, landing pages, and paid search copy.
• Manage and improve local search engine listings and profiles.
• Utilize social media and paid ads for boosting search engine results.

Requirements

• Bachelor’s degree in marketing, business, communications, or related field.
• Proven experience as an SEO Executive or similar role in this industry.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• In-depth knowledge of SEO practices and web analytics tools like Google Analytics.
• Experience with content management systems and proficiency in HTML/CSS.
• Strong analytical skills and data-driven thinking are essential.
• Excellent understanding of Google’s algorithm changes and SEO best practices.