Senior SEO Executive (225-616)

A Senior SEO Executive is a pivotal role within the digital marketing team, responsible for enhancing organic visibility and driving traffic to various online platforms. As a strategic head for search engine optimization tasks, the Senior SEO Executive executes advanced strategies to improve search rankings and increase brand awareness across digital channels. Their expertise and strategic acumen significantly impact the company's online presence and competitiveness in the digital market. Balancing technical SEO knowledge with creative content insights, they optimize website structures, devise keyword strategies, and implement cutting-edge SEO technologies to keep the brand ahead of industry trends. The role demands a proactive attitude, analytical mindset, and a deep understanding of search engine algorithms to anticipate and respond to changes quickly, ensuring the website maintains strong search engine rankings.

Responsibilities

• Develop and implement effective SEO strategies across multiple digital platforms.
• Monitor and analyze SEO performance metrics to identify areas for improvement.
• Conduct comprehensive keyword research to guide content team strategies effectively.
• Collaborate with web development teams to ensure SEO best practices are properly implemented.
• Optimize onsite content and structure to enhance website indexing by search engines.
• Lead efforts to acquire high-quality backlinks to improve domain authority.
• Stay updated with the latest industry trends and algorithm updates from search engines.
• Regularly perform site audits to spot technical issues and propose actionable solutions.
• Coordinate with marketing and content teams to drive SEO in content creation and programming.
• Analyze competitors’ SEO strategies and develop measures to gain a competitive edge.
• Prepare comprehensive reports detailing SEO performance and improvement plans.
• Train and mentor junior SEO staff and other key stakeholders in SEO best practices.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field is required.
• Minimum of 5 years of experience in SEO, with proven results in lead generation.
• Strong knowledge of SEO tools such as Google Analytics, SEMrush, and Moz.
• Demonstrated ability to manage multiple projects and meet tight deadlines.
• Excellent understanding of HTML, CSS, and site architecture optimization techniques.
• Strong analytical skills with the capability to handle large sets of data easily.
• Excellent communication skills to effectively present findings to stakeholders.