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Job Description

Job Requirements

Role/ Job Title: Product Manager-Loyalty

Function/ Department: Credit Cards

Job Purpose

Managing a best in class pan bank loyalty platform for IDFC FIRST Bank customers, owning the business objectives & delivering the best possible experience to customers.

Roles & Responsibilities

  • Business owner for Lift, Shift, Retention for the Pan Bank Loyalty Program & Bank’s Stacs (travel, shopping, health etc.)
  • Responsible for UI & UX development in the Product Road map, collaborate with business, design, marketing CX & analytics team to define product requirements
  • Responsible for managing complete customer lifecycle in PBLP tiers
  • Co-Owning the Product Sprint & development and taking strategic decision w.r.t to business priorities
  • Planning, executing & publishing insights of marketing campaigns to drive business KPIs
  • Deliver business metrics including Acquisition, Activation, Balance Build up, ATS. ATF & Retention
  • Creating tactical offers & manging all operational execution of the same for better uptake & business reconciliation.
  • Put customers & customer analytics at the center of discovery, design & prioritization & drive strategic initiatives related to success of the product.
  • Demonstrated ability to develop, communicate & execute product growth strategy & roadmap in a fast-paced environment.
  • Should be willing to take ownership of end to end deliverable and pro-actively report on the performance same

Education

MBA from a Tier 1 institute preferred.

Experience: 2 to 5 years of total experience.


Job Details

Role Level: Entry-Level Work Type: Full-Time
Country: India City: Mumbai ,Maharashtra
Company Website: http://www.idfcfirstbank.com/ Job Function: Product Management
Company Industry/
Sector:
Banking

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