Manager - Social Media

Group Bayport, a US Headquartered Organization is a rapidly growing global e-Commerce, B2B2C, B2B and B2C organization and an industry leader in print technology, operates in the United States, Canada, Australia, New Zealand, UK, and India through its family of brands – Banner Buzz, Covers & All, Vivyx Printing, Circle One, Giant Media, and Neon Earth. From full suites of trade show and small business marketing solutions to sophisticated outdoor living covers, signages and shades to eclectic personal accents and home decor, we help our customers, clients, and partners to make a personalized statement through customization. While our advanced technology and customer focus are certainly our salient attributes, our true strength comes from our team of 1800+ people. We are seeking exceptional talent across the board to join us in our exciting growth journey.

For More About Group Bayport, Please Visit

For more about Group Bayport, please visit

Website: https://groupbayport.com/about-us/

LinkedIn: https://www.linkedin.com/company/groupbayport/mycompany/

About The Role

Designation – Social Media Manager [BannerBuzz & Covers & All]

Location –Mumbai -Vikhroli West (5 days WFO)

Key Responsibilities

Social Media Planning:

• Develop and implement a robust social media plan that aligns with overall marketing and business goals.
• Research current trends, competitor activities, and audience behaviors to keep strategies fresh and relevant.
• Set clear goals to drive brand awareness, audience engagement, and conversions across multiple platforms.
  
  

• Strategize and curate engaging, shareable content for platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Collaborate with design teams to create visually compelling graphics, videos, and multimedia content.
• Maintain and manage a monthly social media content calendar to ensure consistency and timely publishing.
  
  

• Actively engage with followers to build and nurture a strong online community.
• Monitor and participate in conversations relevant to the brand and industry trends.
• Build relationships with influencers and brand advocates to enhance brand credibility.
  
  

• Plan and execute social media campaigns that increase brand visibility and drive results.
• Analyze campaign performance to identify areas for improvement and optimization.
• Ensure campaigns are data-driven and aligned with audience interests and business goals.
  
  

• Track and evaluate social media performance metrics to assess the effectiveness of campaigns.
• Provide actionable insights through regular reporting to improve strategies and drive future growth.
• Continuously refine strategies based on real-time data and industry developments.
  
  

• Stay updated on the latest social media trends, tools, and emerging technologies.
• Bring forward fresh, creative ideas to enhance our social media presence and engagement.
  
  

• Work closely with cross-functional teams, including content, marketing, design, and external agencies.
• Ensure seamless coordination to execute social media strategies that drive brand success.
  
  

• Bachelors degree in marketing or related field.
• Minimum of 4-5 years of experience in D2C social media marketing, with a proven track record of successful campaigns.
• Strong expertise in managing digital marketing campaigns across social media, email, and display advertising.
• Creative thinker with a passion for devising strategies that engage, inform, and motivate target audiences.
• In-depth knowledge of social media platforms, best practices, and current trends.
• Strong analytical skills with the ability to use data to optimize performance.
• Excellent project management and organizational skills.
• Strong interpersonal skills with the ability to collaborate effectively with cross-functional teams.
• Experience in influencer management and building partnerships is a plus.