Digital Marketing Executive (225-714)

The Digital Marketing Executive plays a pivotal role in the execution of online marketing strategies to elevate a company's presence across digital platforms. This position requires a strategic thinker who can balance creative insights with analytical skills to optimize marketing campaigns. The Digital Marketing Executive will be responsible for managing and developing digital marketing initiatives that align with the business goals to drive traffic, engagement, and conversion. The ideal candidate will have experience in various online marketing channels including SEO, PPC, content marketing, and social media, and will stay abreast of new trends and technologies. Strong communication skills and an ability to work collaboratively with different teams are essential for this role.

Responsibilities

• Develop and implement comprehensive digital marketing strategies for all channels.
• Manage and optimize advertising campaigns on platforms such as Google Ads and Facebook.
• Regularly assess SEO strategies and improve web traffic through organic search.
• Create engaging content for various digital platforms to drive consumer interaction.
• Analyze web traffic metrics and suggest innovative improvements to increase engagement.
• Coordinate with design and content teams to create appealing digital assets.
• Monitor social media channels and respond to consumer inquiries and feedback.
• Research market trends to identify new digital marketing opportunities.
• Prepare and present reports on the performance of digital marketing campaigns.
• Ensure all digital marketing aligns with the brand's messaging and guidelines.
• Implement conversion rate optimization strategies to boost sales and leads.
• Stay updated on the latest digital marketing practices and technologies.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field required.
• Proven experience in digital marketing or related role for a minimum of 3 years.
• Strong knowledge of SEO, PPC, Google Analytics, and other digital metrics.
• Excellent understanding of social media platforms and content creation.
• Proficient with online marketing tools and best practices in digital marketing.
• Outstanding analytical skills with an ability to interpret data into actions.
• Strong communication, project management, and time management skills.