Content writer and strategist (225-624)

As a Content Writer and Strategist, you will play a pivotal role in creating, curating, and managing engaging content across various platforms to connect with the target audience effectively. Your role will involve understanding the brand's voice and mission while crafting messaging that resonates with and captivates audiences. You will also be responsible for developing content strategies that align with business goals and drive user engagement. This position requires a creative mind, strong writing skills, and a strategic approach to content planning. Collaboration with various teams, such as marketing, design, and social media, will be essential to ensure consistent messaging across all channels. You will also need to stay updated with industry trends and best practices to continuously enhance the content's quality and impact.

Responsibilities

• Develop and execute a comprehensive content strategy that aligns with business objectives.
• Create engaging and relevant content for various platforms, including websites and blogs.
• Collaborate with marketing teams to ensure consistent brand messaging across all channels.
• Conduct thorough industry research to inform content development and enhance quality.
• Edit and proofread content to ensure accuracy, clarity, and brand consistency.
• Analyze content performance metrics to optimize future content strategies and campaigns.
• Coordinate with designers and media specialists to complement written content with visual elements.
• Stay updated with the latest content trends and emerging digital marketing technologies.
• Develop SEO-friendly content to increase visibility and drive organic traffic to online platforms.
• Manage content calendars to ensure timely publication of all content pieces.
• Participate in brainstorming sessions to generate creative content ideas and strategies.
• Train and mentor junior content creators to uphold content quality and branding standards.

Requirements

• Bachelor’s degree in English, Journalism, Marketing, or a related field.
• Proven experience as a content creator, writer, or similar role in a professional setting.
• Strong understanding of content strategy and its application in business environments.
• Exceptional writing, editing, and proofreading skills, with a keen eye for detail.
• Experience with content management systems and social media platforms.
• Excellent organizational skills and ability to manage multiple projects simultaneously.
• Familiarity with SEO best practices and digital marketing fundamentals.