China Growth Analytics Lead

Position Title

China Growth Analytics Lead

Function/Group

Consumer & Market Insights (CMI)

Location

Mumbai

Shift Timing

11 am to 8 pm (Timing may change as per business need)

Role Reports to

Consumer Insights Head of China and Consumer insights Director of Global India Center

Remote/Hybrid/in-Office

Hybrid

About General Mills

We make food the world loves: 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs, we’ve been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell.

How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate

us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. For more details check out http://www.generalmills.com

General Mills India Center (GIC) is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people.

With our team of 1800+ professionals, we deliver superior value across the areas of Supply chain (SC) , Digital & Technology (D&T) Innovation, Technology & Quality (ITQ), Consumer and Market Intelligence (CMI), Sales Strategy & Intelligence (SSI) , Global Shared Services (GSS) , Finance Shared Services (FSS) and Human Resources Shared Services (HRSS).For more details check out https://www.generalmills.co.in

We advocate for advancing equity and inclusion to create more equitable workplaces and a better tomorrow.

Job Overview

Function Overview

The future of food will be created by those who best anticipate evolving consumer behavior. Consumer & Market Insights (CMI) collects,

curates, and combines data, human behavior understanding, and empathy to achieve competitive advantage for General Mills.

Our mission in CMI ‘globally’ is to be the spark that ignites growth acceleration, connecting insights and analytics to drive action.

We drive business growth through a deep understanding of our consumers and our markets. Our goal is to illuminate growth opportunities and guide teams to activate behind them through consumer-led strategies and ideas.

CMI Mumbai is an extension of General Mills CMI global organization, working closely with Growth Analytics & Foresights central teams,

and all our GMI business segments i.e. North America Retail, Pet, International and North America Food Service, along with the CPW business (GMI’s JV with Nestle). We are a young and dynamic team of ~100 and growing, with research, data, and analytical skills, with the unique opportunity to shape and scale capabilities across our global organization.

For more details about General Mills please visit this Link

Purpose of the role

The future of food will be created by those who best anticipate evolving consumer behavior. Consumer Insights (CI) collects, curates, and combines data, human behavior understanding, and empathy to achieve competitive advantage for General Mills.

Our mission in CI ‘globally’ is to be the spark that ignites growth acceleration, connecting insights and analytics to drive action. We drive business growth through a deep understanding of our consumers and our markets. Our goal is to illuminate growth opportunities and guide teams to activate behind them through consumer-led strategies and ideas.

CI in General Mills India Center is an extension of General Mills CI global organization, working closely with Growth Analytics & Foresights central teams, and all our GMI business segments i.e. North America Retail, Pet, International and North America Food Service, along with the CPW business (GMI’s JV with Nestle). We are a young and dynamic team of ~100 and growing, with research, data, and analytical skills, with the unique opportunity to shape and scale capabilities across our global organization.

The Growth Analytics teams work on market insights and business analytics for different business units within GMI segments. This group leverages a variety of data sources (Point of Sale, Consumer Panel, Analytics outputs, Numerator, Luminate, etc.) to provide insights around critical business questions ranging from Brand and Category deep-dives, Driver analysis, Innovation, Macro factor impact, Consumer segmentation and Pricing and promo impact. This team plays a crucial role in ensuring that General Mills succeeds in an ever evolving market environment.

We are looking to hire a Growth Analytics Lead for China, who will be a key insights partner for the China Leadership Team and China Marketing leads. This role will be critical in helping them in decision making by leveraging expertise in data analysis to answer and anticipate business questions and needs. The incumbent will be responsible for helping the business and brand teams (Haagen Dazs, Wan Cai Ferry, and Blue Buffalo) in understanding category performance, market and competitive landscape, drive analytical frameworks (like MMM, PnP, Assortment, PPA, Forecasting, etc.) and lead on future trends, to identify and pursue growth opportunities. You will be leading the relationships with external research partners as well as internal stakeholders. The role will be reporting to Head of Insights for China, with a matrix reporting to CI GIC Director.

Key Accountabilities

• Analyze and deliver performance narratives for various categories & brands in China, using multiple syndicated data sources, to solve business questions and identify opportunities.
• Work closely with the China Leadership Team and China Marketing leads to drive business strategy.
• Lead projects and be accountable for all reporting and analytics work for respective categories & brands in China.
• Anticipate business needs and proactively identify opportunities for growth for China overall.
• Deliver bigger and complex projects working directly with stakeholders with minimum supervision of manager with high quality output & within agreed timelines.
• Deliver clear assumption-based category forecasting on key categories & brands in China, partnering with the Global Analytics team.
• Support the innovation, strategy, and comms teams with strategic insights, thinking & analysis to unlock growth opportunities using purchase datasets.
• Lead agency partnerships, which includes regular reporting, periodic presentations, contract renewals and ad-hoc projects.
• Train and guide key stakeholders on relevant growth metrics and data sources, including appropriate use case, application, and interpretation.
• Work with International Growth Analytics lead and D&T to ensure consistent, accessible, clear business reporting & analytics for the business.
• Work as part of the Growth Analytics Global team to grow the functions capabilities and approaches to meet future needs of the business.
• Manage priorities, workload, and functional development of Growth Analytics associate(s) in the team.
• Building strong relationships with key stakeholders across relevant markets & functions.
  
  

Minimum Qualifications

• 10-12 years of experience in either consumer insights or analytics domain within FMCG company or agency
• Hands on with Panel data such as Nielsen syndicated RMS, Home Panel data etc.
• Ability to synthesize data to build and convey compelling & provocative insights
• Understanding & Experience on any of these analytical tools in past: MMM, Nielsen EDA, PNP, Assortment, PPA studies, Forecasting, etc
• MBA or Master’s Degree in related field – Marketing, Market Research, Statistics, Advanced Analytics etc.
• Clear and effective communication skills, in a matrix environment with proved ability to build relationships across markets
• Ability to align & influence multiple stakeholders including the China Leadership Team.
• Expert in Microsoft Excel & PowerPoint.
• Very succinct & can tell a short actionable story from facts.
  
  

PREFERRED QUALIFICATIONS

• Experience in CI quantitative research methodologies is a plus.
• Proven track record in leading holistic category / brand reviews synthesizing learnings from multiple data sources to drive actionable insights
• Comfortable presenting data/analysis to top management and addressing comments/questions with quick turn-around time.
• Exhibits self -leadership in the way they work, strong independent thinking with minimal support
  
  

Company Overview

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

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