Channel Manager-NRI Role

Job Requirements

Role/Job Title: Channel Manager-NRI

Business: NRI Business

Function/ Department: Retail Liabilities

Place of work: Mumbai-BKC

Job Purpose

A key strategic role in the Non-Resident Banking unit, reporting to the National Sales Head. Responsible for driving the growth of the NR business for NRIchannel by leading the different channels in the Zone and collaborating closely with stakeholders to develop and execute initiatives. The role requires the ability to analyze customer, market, and competitor trends and use this information to drive cross-functional teams towards achieving key business metrics.

Roles & Responsibilities

• Responsible for overall business metrics and performance for banks Non-Resident Indian (NRI) customer segment for NRIchannel
• Responsible for executing the channel strategy for Bharat Banking
• Work with the product and strategy team, field teams and leaders to identify and develop campaigns and programs that will drive channel performance and achieve sales targets
• Execute targeted campaigns and initiatives to increase customer engagement, ensure customer growth and drive cross-sell by closely collaborating with different stakeholders
• Track and analyze channel performance metrics to identify areas of improvement and further fine-tune the channel strategy
• Conduct regular field visits to understand the channels ground-level performance and identify gaps in sales process
• Own the Budget planning, KRA and Incentive, Rewards and Recognition for all the relevant channel stakeholders
• Conduct and facilitate training, coaching to improve overall sales channels performance
• Empower field teams with intelligence and tools to enhance their channel management capabilities.
  
  

• Periodic discussions + Cadence with branch banking leadership team
• Incorporate customer & business feedback into channel strategy and execution guidelines / best practices
• Periodic presentation to senior management on performance of NR segment in the Zone(s)
  
  

• Ability to build relationships and influence people who do not report into them.
• Ability to take people along, and inspire to perform
  
  

• New customer acquisition and activation in the Zone(s) across all channels
• Growth in overall portfolio and PPC for the Zone(s) across all channels
• Growth in Liabilities and Fee Income for the customer base
• Improvement in NPS for the customer base