Social Media Executive (225-711)

A Social Media Executive plays a crucial role in the promotion and enhancement of a company's brand image across various social media platforms. This dynamic position requires creativity, strategic thinking, and a strong understanding of current trends and technologies in the digital marketing landscape. As a Social Media Executive, you'll be responsible for developing engaging, targeted content that resonates with the intended audience. You'll also oversee community interactions, optimize posts to drive better user engagement, and support the company's overall marketing goals. Additionally, by analyzing metrics and developing reports, you will inform strategies that sharpen and increase brand presence and audience satisfaction. This is an exciting opportunity for a motivated professional passionate about digital strategy and wanting to make a difference in the online presence of a company.

Responsibilities

• Develop and implement social media strategies to align with business goals.
• Create engaging content for all social media platforms, including graphics and videos.
• Oversee social media accounts' design, interactivity, and audience growth.
• Coordinate with marketing, PR, and communications teams to ensure brand consistency.
• Foster and maintain relationships with partners and key social media influences.
• Monitor web traffic metrics to assess the success of campaigns or objectives.
• Facilitate online conversations with customers and respond to inquiries promptly.
• Stay up-to-date with current technologies and trends in social, design tools, and applications.
• Analyze engagement data to create reports for stakeholders and improve strategy.
• Manage social media editorial calendar, scheduling timely and relevant posts.
• Ensure social media coverage of live events, press releases, and media mentions.
• Identify and leverage any opportunity for brand-related UGC (User Generated Content).

Requirements

• Bachelor’s degree in Marketing, Communication, or a related field preferred.
• Proven work experience as a social media executive or similar role.
• In-depth knowledge of various social media platforms and best practices.
• Strong understanding of social media KPIs and how to track them.
• Excellent writing, editing, presentation, and communication skills.
• Familiarity with web design and publishing, including tools like Canva or Photoshop.
• Analytical mindset with a problem-solving aptitude and creative eye for design.