Digital Marketing Assistant (225-628)

A Digital Marketing Assistant plays a vital role in supporting a company's marketing strategies, particularly through online channels. This entry-level position is perfect for someone passionate about digital trends and eager to leverage technology to engage an audience and grow business opportunities. The Digital Marketing Assistant is responsible for assisting in the development and execution of digital marketing campaigns across various digital platforms. By analyzing data and tracking campaign performance, the assistant provides invaluable insight to refine strategies and achieve marketing objectives. If you’re a proactive individual who thrives in a fast-paced environment and wants to kickstart a career in digital marketing, this role could be an excellent fit for you.

Responsibilities

• Assist in creating and managing digital marketing campaigns across multiple platforms.
• Conduct market research to identify trends and consumer preferences relevant to marketing goals.
• Maintain and update the company's website with fresh and engaging content regularly.
• Monitor social media channels and engage with followers to build community and brand loyalty.
• Track and report on the performance of digital marketing campaigns using analytics tools.
• Coordinate with design teams to produce promotional materials for digital dissemination.
• Help manage email marketing campaigns and enhance subscriber engagement efforts.
• Assist with the development of SEO strategies to improve online visibility and rankings.
• Draft and edit content for blogs, newsletters, and social media postings.
• Support the marketing team with administrative tasks and document preparation.
• Stay updated with digital marketing trends to suggest innovative campaign ideas.
• Collaborate with external vendors and partners to execute marketing initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, or a related relevant field is preferred.
• Understanding of digital marketing concepts and best practices is highly desirable.
• Proficiency with Google Analytics and familiarization with social media management tools.
• Strong written and verbal communication skills are essential for this position.
• Ability to work collaboratively in a team environment and manage multiple tasks effectively.
• Creative thinker with a keen eye for detail and problem-solving abilities.
• Previous experience or internships in digital marketing or related roles are an advantage.