SEO Specialist (225-626)

An SEO Specialist plays a crucial role in driving online traffic and increasing brand visibility for businesses. As an SEO Specialist, you will develop and execute strategies to improve search engine rankings and optimize content to meet the ever-evolving search engine algorithms. You will be responsible for identifying and implementing SEO improvements, analyzing web traffic data, and staying up-to-date with the latest trends and best practices in SEO. Your analytical skills and creative strategies will help brands reach their target audiences effectively, driving user engagement and contributing to overall growth. Joining our team as an SEO Specialist, you will collaborate closely with marketing, content, and development teams to ensure alignment and consistency in the digital representation of our brand.

Responsibilities

• Conduct comprehensive keyword research to guide content creation and optimization strategies.
• Analyze website performance metrics and prepare detailed performance reports regularly.
• Implement on-page SEO improvements like meta tags, keyword density, and internal linking.
• Stay up-to-date with recent algorithm changes and adapt strategies accordingly.
• Collaborate with content creators to optimize content for better search performance.
• Track and report on SEO performance analytics and key performance indicators (KPIs).
• Perform competitive analysis to identify opportunities for growth and optimization.
• Manage link-building strategies and campaigns to improve search rankings.
• Troubleshoot various SEO issues that could impact website performance and rankings.
• Liaise with web developers to ensure SEO best practices are properly implemented on new developments.
• Identify and resolve technical SEO issues like crawl errors and mobile usability errors.
• Participate in SEO strategy meetings and provide valuable insights to improve our SEO efforts.

Requirements

• Bachelor's degree in Marketing, Business, or a related field preferred.
• Proven experience as an SEO Specialist or similar digital marketing role.
• Strong understanding of search engine algorithms and ranking methods.
• Proficiency in tools like Google Analytics, Google Search Console, and SEO software.
• Experience with A/B and multivariate experiments for SEO testing and analysis.
• Excellent written and verbal communication skills for collaborating effectively.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.