Marketing Manager (225-623)

As a Marketing Manager, you will play a pivotal role in shaping the marketing strategy and driving brand growth in our organization. You will be responsible for developing and executing marketing plans that align with our company objectives, improving customer engagement, and increasing revenue. The ideal candidate is a strategic thinker with excellent project management skills, a solid understanding of current marketing tools and strategies, and the ability to lead integrated digital marketing campaigns from concept to execution. You will work closely with the sales, product development, and customer support teams to identify opportunities, develop messaging, and deliver compelling and consistent communications across all channels.

Responsibilities

• Develop and implement comprehensive marketing strategies to support business objectives.
• Oversee and analyze market trends to identify growth opportunities and threats.
• Plan and execute marketing campaigns, including content, email, social media, and display advertising.
• Collaborate with the creative team to produce high-quality promotional materials.
• Manage marketing budgets and track expenditures to maximize ROI and brand consistency.
• Lead all aspects of digital marketing including paid and organic search, social media, and SEO.
• Coordinate with external agencies to execute campaigns effectively and meet deadlines.
• Generate reports and present insights to senior management for informed decision-making.
• Foster partnerships with other departments to optimize internal collaboration and communication.
• Conduct competitor analysis and adjust marketing strategies accordingly to maintain competitiveness.
• Develop and maintain relationships with media outlets and key industry stakeholders.
• Ensure brand message consistency across all marketing efforts and communications.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• At least 5 years of experience in marketing management or a similar role.
• Proven track record of successful marketing campaign execution and leadership.
• Strong analytical skills to assess and improve marketing effectiveness and impact.
• Excellent communication and presentation skills to convey strategies and results.
• Proficiency in digital marketing tools, analytics platforms, and content management systems.
• Ability to multitask and handle multiple projects simultaneously in a fast-paced environment.